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In the past few weeks, we’ve introduced support for Image Ads (and other emerging ad formats ) into Clickable Pro, and provided a few tips on this blog for creating and bidding on them. However, we haven’t addressed the major issue that prevents users from trying Image Ads: actually building...
A new trend in online advertising is to include fewer, more effective ads on any given page. (One place you can see this trend in action is on Hulu . All of their videos are introduced or broken up with ads, but it’s often the same ad, repeated―it’ll stick in your memory and won’t interrupt...
Buying all of the display real estate on a high-traffic site is a great way to promote your brand. Of course, doing so could cost you over half a million dollars a day, but this doesn’t mean that businesses with more modest budgets can’t use Image Ads to their advantage. Take it from us:...
For most advertisers, “search marketing” usually means text ads appearing on search engine results pages (SERPs), and maybe a few ads appearing in a search engine’s contextual network. But while text ads account for the vast majority of ad spend and ad revenue, the variety of formats...
As I’ve mentioned before, one of our core beliefs is that we actively listen to and respond to our customers, and this crucial feedback informs and drives our product roadmap and priorities. We take every customer interaction seriously and view it as an opportunity to learn and improve –...