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Clickable Pro is built to accommodate many different kinds of users: from search marketing professionals who spend their entire working day on pay per click campaigns, to marketing executives for whom managing SEM is one responsibility among many. If you fall into the second group, one of the challenges...
One of our goals at Clickable is to provide a consistent interface for you to manage all of your ad network accounts, rather than forcing you to make subtle and hard-to-remember adjustments every time you switch from one search network to another. To that end, when you import Microsoft adCenter accounts...
As we've often pointed out on this blog, one of the most powerful tools search marketing offers is the ability to filter users before they conduct a single search. The most common way of doing this is by using location targeting . However, another way to do so (in Google, at least) is language targeting...
Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned at the end of that Tool Tip, another new field...
To get a clear sense of how your keywords are performing, you need to review more than the current performance or the previous day's data; you need to know how your keywords are performing over a period of time. The question is: what period of time? The most important factor to consider when answering...
Clickable's team includes search marketing experts with a wide range of expertise, and we've built a lot of that expertise directly into our products. Jonathan Betz , Clickable's Engineering Director, has applied years of experience with Google AdWords to the development of Clickable's...
Many important search-marketing options are set at the campaign level, including daily budget, target network, and language and location settings. However, there may be situations where you want to adjust these settings while keeping the structure of your campaign — ad groups, keywords, bids and...
After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained in an earlier Tool Tip , you can be even more...
We often write about ways that Clickable makes search marketing simpler and more profitable for advertisers, but Clickable's tools also help agencies grow profit margins and capture market share from clients who would have been unprofitable in the past. One of the tools that we've developed with...
As Vernon announced last week, we've just released Clickable Pro version 2.1, a major upgrade that includes automated bid management , customized reporting, and other exciting features. Over the next few weeks, we'll discuss a number of different ways that you can use these new tools to make...
Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like creating brand-targeted campaigns to suggestions about...
An exciting new opportunity for search marketers is the ability to advertise on mobile devices. With the number of people using Blackberry phones, iPhones, and Google's Android phones growing every day, mobile advertising is becoming a more and more lucrative way to promote your products and services...
Last week, we discussed a copywriting best practice that helps improve Click-Through Rate (CTR) in almost every case: properly capitalizing your ad copy . In most cases, however, you won’t know what works until you test variations of your ad copy. Building multiple versions of your ads and determining...
In his Definitive Guide to Google AdWords , Perry Marshall makes the case that search marketing is just the latest and most sophisticated version of the kind of direct marketing that advertisers have been practicing for over a century. Even back then, he points out, advertisers recognized the importance...
As if keyword selection wasn't enough work, you need to set a “match type” for every keyword in your ad groups. I have already discussed keyword match types in detail in our Best Practices tutorial, so I’ll be focusing on a single detail: using the ActEngine to include more “precise”...