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So you have just compiled a large list of keywords by using a keyword suggestion tool such as Wordtracker , Google , or Trellian . And now you are trying to decide which ad groups these keywords will belong to, and whether to keep some of these keywords at all. But your list of keywords is probably too...
Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group...
Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers new to PPC marketing assume the best approach...
One of the hardest things to figure out as a new Pay-Per-Click (PPC) advertiser is how to organize your accounts. Implementing the right account structure will improve the quality of your campaign, but just as importantly, it will make it easier for you to manage. This can be somewhat confusing: ads...