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After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained in an earlier Tool Tip , you can be even more...
When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your campaigns on auto-pilot. Instead, you should actively...
One of the first things we discussed on this blog was the importance of testing your ad copy . The slightest change to a headline or description field ( changing a call to action from “Contact Us Now” to “Contact Us Today”, for example) could have a significant impact on your...
Advertisers who have significantly fewer conversions on Saturdays and Sundays often use “week parting” to automatically pause their campaigns on those days, and it’s a great way to reduce low-quality (and potentially high-cost) clicks. However, your situation may be slightly different...
If you’re a Clickable user, you may have noticed a new feature in the Manage section called "Ad Scheduling." So what is it? Ad Scheduling is a powerful tool that allows you to pause your campaigns on certain days of the week (known as "week-parting") or times of the day (known...
Hi, I'm Vernon Steward, Clickable's VP of Product Management. I am excited to begin posting our product release updates to the Clickable Team blog and you will find future release updates here as well. Along with the new Clickable Community we just launched, there are several exciting new product...