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Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution...
Post and Video by Max Kalehoff and Hanny Hindi. Advertisers getting ready to spend $3 million in return for 30 seconds of buzz? It must be time for the Super Bowl! The Super Bowl is the High Holiday of marketing, the biggest day of the year for the advertising industry. If there's any broadcast event...
In October, we polled Clickable customers, newsletter subscribers and blog readers: “Which of the following types of online advertising do you use, or plan to use in the next 12 months?” The results of our unscientific poll are in, and search is number-one! That resonates with our readership...
Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled: “Man Versus Machine – The New Conundrum...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...
I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil a complex idea down to its essence. Reducing noise...