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Google is going mobile in a big way. Following the announcement of Nexus One , the official Google phone, and the acquisition of adMob , Google is ready to make some serious moves on the small screen. AdWords and Mobile Soon after the iPhone launch, Google introduced a new feature in the AdWords "Settings"...
Many important search-marketing options are set at the campaign level, including daily budget, target network, and language and location settings. However, there may be situations where you want to adjust these settings while keeping the structure of your campaign — ad groups, keywords, bids and...
For all marketers – novices and experts alike – successfully launching a search campaign can be challenging. There are so many factors that can influence your costs, position and conversion rate. As a result, it is difficult to build the ideal search marketing campaign. But if you avoid these...
Most people assume that the same collection of keywords in their Google, MSN, and Yahoo accounts will match the same set of queries by Google, MSN, and Yahoo users, respectively. This is not the case, because queries and keywords are not the same thing, and the different search engines handle the mapping...
Which position is the best placement on search results pages? The optimal ad placement (a.k.a., rank, position) is an aspect of search marketing that gets a lot of attention ― probably too much ― from novice search advertisers. Most people have clear intuitions and anecdotes about what is a "good"...
A few days ago, Google AdWords made two major modifications to the rules that determine which ads appear in which locations on the page. While AdWords quietly makes minor tweaks and changes all the time, these major change were announced on the official AdWords blog , and are likely to have noticeable...
Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers new to PPC marketing assume the best approach...
Site Placement Basics Until recently, AdWords advertisers had little control over their content network ads. The lack of control led to untargeted ads with low conversions and high costs, especially relative to search network ads. As a result, the majority of advertisers began turning off content network...
In recent months, Google has made significant changes to the algorithm it uses to calculate Quality Score. In an effort to increase the quality of keywords, ads, and landing pages, Google has again modified the old CTR (Click-Through-Rate) * Max CPC (Cost-Per-Click) formula from the past. You can read...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners. To keep a pulse on advertiser trends and give back to the larger search-marketing community, my team at Clickable regularly reads it and lends search-marketing...