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"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality Score, and yet the precise algorithm used to...
In terms of total volume of text and banner ad impressions, MySpace and Facebook are the world's largest Web sites. If you run ads on Google or MSN, chances are many of your ad impressions happen on those sites. But in addition to the content-match inventory, MySpace and Facebook have proprietary...
If you’ve maximized your search advertising revenues on Google and Yahoo, it's time to expand to Microsoft. Fellow Guru Trace Johnson recently outlined how to convert your AdWords campaigns to Yahoo Search Marketing . Fellow Guru Ehren Reilly followed up with how to convert those same campaigns...
The opportunity to make money on Google AdWords is vast, but it isn’t infinite. Over the past few weeks, I’ve described one system to maximize your revenue on AdWords. Start by finding all of the traffic available for your terms. Then , gradually modify your revenue goals until you find the...
Here’s a pretty basic problem: Price your offering too high, and your total sale volume will be low. Price it too low, on the other hand, and your margins will be too tight. The result in either case? A low overall return on investment. But somewhere between the extremes of overly high prices and...
This may be an odd way to begin a series about driving revenues outside of Google AdWords, but, here goes: it makes sense to start on Google AdWords. Google’s market share in the PPC space isn’t simply a majority; it’s an overwhelmingly majority. As I mentioned last week, nearly two...
One of the major advantages of using Clickable Pro is the ability to expand your search advertising across networks without adding significant complexity. Clickable’s Manage section allows you to create and manage campaigns in Google AdWords, Yahoo Search Marketing, and Microsoft adCenter―with...
Over the past month and a half, I’ve read each of Hanny’s weekly posts about building effective landing pages. In fact, I got to read them before just about anybody else. As Clickable’s graphic designer, it’s my job (among many other things) to take the Word doc he sends along...
Search the Web, flip through guides , and nearly every bit of advice about your homepage will make the same assumption: it’s the first page users will visit. Perhaps. But, then again, perhaps not. As any site owner can attest, a significant amount of traffic starts at their homepage. Whether it's...
Over the past few weeks, we’ve reviewed some of the fundamental features of an effective landing page . An effective landing page needs to do (at least) four things. The first three are: 1) Identify a User’s Problem : The first thing a landing page needs to do is identify a user’s problem...
Clickable makes search advertising simple, instant, and profitable. Of course, Clickable also provides me with income and health insurance and office space so you may not want to take my word for it—at least not without some supporting evidence. How's this? In 2008, Clickable was the onMedia...
A landing page should make an offer. This statement should seem so utterly obvious, so breathtakingly banal, that there’s no point in making it explicit. And yet: how many times have you clicked on a search ad, made your way to an advertiser’s landing page, and gotten ― confused? Hundreds...
In his very useful book AdWords for Dummies, Howie Jacobsen distinguishes between three different types of landing pages: “ Product-focused landing pages :” For users who know exactly what they’re looking for. “ Concept-focused landing pages :” For users who know what their...
As our Clickable Pro customers know well, we make it easier to manage pay per click campaigns by acting as a “ trusted advisor ” to search marketers. However, Clickable offers more extensive services as well. With Clickable Platform , we not only optimize existing campaigns to meet revenue...
A new trend in online advertising is to include fewer, more effective ads on any given page. (One place you can see this trend in action is on Hulu . All of their videos are introduced or broken up with ads, but it’s often the same ad, repeated―it’ll stick in your memory and won’t interrupt...