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Burson-Marsteller (Case Study: Clickable Assist)

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director...

The Center for Public Leadership at Harvard Kennedy School: Assistance from Clickable with a Google Grant (Case Study)

The Center for Public Leadership (CPL) at Harvard Kennedy School is dedicated to advancing the frontiers of knowledge about leadership and to broadening and deepening the pool of men and women who will become leaders for the common good. CPL was founded nearly 10 years ago, and, over the past two years...

Exclusively Home / Southern Imperial: Two Very Different Businesses Two Very Different Goals (Case Study)

Stanley Valiulis manages search marketing for two very different businesses: Exclusively Home, an online, modern home retail site, and Southern Imperial, a fifty-year old business that provides fixtures to some of the largest brick-and-mortar retailers in the world, including Target and Walmart. His...

Navtrak: Homing In On Actionable Search Marketing Analytics (Case Study)

Navtrak, Inc. is in the business of collecting large amounts of data - specifically, GPS route information for companies with large fleets - and translating it into "actionable information." When Rod Whisner at Navtrak needed to translate his search marketing data into actionable information...
Posted to The Official Clickable Blog by Hanny Hindi on 05-05-2009
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Scaling Local Online Advertising For Large Franchise Companies (Case Study)

David recently introduced Clickable Platform , our scalable white-label technology infrastructure for companies that manage online advertising for many local businesses. So far, we've received positive feedback from key analysts and press, including Peter Krasilovsky of The Kelsey Group , Greg Sterling...

eNanny Source: Using Clickable Assist to Move from Agencies and Automation to Self-Managed Search Marketing

Steve Lampert began his nanny-sourcing agency as an offline business in 1994, and has run eNanny Source as a purely online business since 2001. After running a simple set of campaigns with automated bid management tools and agency support, Steve decided to run his own search marketing effort. To ease...
Posted to The Official Clickable Blog by Hanny Hindi on 03-16-2009
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Leisure Living: Lapping Up the Benefits of Clickable

Pool Supply Retailer Leisure Living provides their customers with everything from floats and filters to full installations. They generate a significant portion of their revenue online, especially through search engine marketing (SEM). Gamal Jamil, Leisure Living's Web Marketing Manager, shares how...
Posted to The Official Clickable Blog by Hanny Hindi on 12-03-2008
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Seybold Scientific: Bringing Performance-Based Marketing to Boise Businesses

Performance-based digital marketing agency Seybold Scientific strives to bring search marketing to the Boise, Idaho business community. George Seybold, Founder and President of Seybold Scientific, has turned to Clickable both for our technical expertise and our personal touch—the same combination...
Posted to The Official Clickable Blog by Hanny Hindi on 11-07-2008
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