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Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your site before. If you buy pay-per-click media and run...

Demystifying Quality Score: Introduction

"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality Score, and yet the precise algorithm used to...

Clickable Pro New Version Introduces Powerful Campaign Bulk Upload And Report Scheduling

We're delighted to announce new innovations and features to Clickable Pro that will help your business survive and thrive by simplifying search advertising. Try it out! Second, join us for a special Webcast this Thursday to learn how to take advantage of the new Clickable Pro (registration details...

How Web 2.0 Forecasted Clean Technology, Featuring David Schatsky

Reserve Your Seat Here Join us March 24 at Clickable NYC headquarters for our next Interesting Café featuring David Schatsky, principal at Green Research and former president of JupiterResearch. Following the sale of his company to Forrester Research in 2008, David embarked on a self-directed...

The Basics of Social Media Advertising (Webcast Recording)

Thank you to those of you who joined us Wednesday, February 17 for our live Webcast "The Basics of Social Media Advertising." If you missed the live Webcast, be sure to watch the recording here . You can also download the presentation power point here . With nearly half a billion combined users...

Poll: Do You Calculate a Revenue Attribution Window for Your Conversions?

Do you calculate a revenue attribution window for your conversions? Take our newest poll and see how other marketers have responded. We will publish the results in our April newsletter.

Does Your Company Advertise on Mobile Networks? (Poll)

We recently asked customers and prospects: "By default, Google activates your keyword campaigns across both its search and mobile networks. Have you disabled the mobile option?" Out of 19 respondents, 42% had disabled the mobile option, 32% wanted their campaigns to run on Google's mobile...
Posted to The Official Clickable Blog by Anna Agishtein on 03-01-2010
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Burson-Marsteller (Case Study: Clickable Assist)

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director...

How To Build Landing Pages That Convert: Free Webcast

Please join us ( Signup Here ) on Tuesday, March 16, 2010 for a free Webcast on how to build Web landing pages that convert and drive business. Choosing keywords and writing effective ad copy are both essential skills for search marketing success. But driving users to your site is only one part of the...
Posted to The Official Clickable Blog by Max Kalehoff on 02-23-2010
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Yahoo! Rolls Out Network Distribution Control

With the forthcoming Microsoft-Yahoo partnership , advertisers may be wondering whether Yahoo! still cares about search. The answer, according to the Yahoo! Search Marketing Blog , is a resounding "Yes." In fact, Yahoo! recently rolled out several new features, one of which provides advertisers...

The Role of Meta Tags in Your Site's SEO Success

At Clickable, our primary services focus on the world of paid search (PPC). While paid search is an extremely effective way to drive qualified traffic to your Web site, a well rounded search engine marketing (SEM) program should be complemented with a strong organic (free search results) presence. I've...
Posted to The Official Clickable Blog by Tony Soric on 02-12-2010
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Interactive Media Awards Bestows Highest Honor To Clickable

The most valuable rewards we receive at Clickable are happy customers who remain loyal and co-create with us, and recommend us to others. Still, we're delighted when industry groups recognize our efforts to help businesses survive and thrive by delivering products that simplify online advertising...

The Basics Of Social Media Advertising

If you're interested in opportunities to grow your business by advertising on Facebook and MySpace, be sure to join our Webcast on Wednesday, February 17, 2010, at 1:00pm EDT. Sign up here . With nearly half a billion combined users, Facebook and MySpace alone are among the world’s largest...

Does Your Company Advertise on Mobile Networks? (Poll)

By default, Google activates your keyword campaigns against both its search and mobile networks. Have you disabled the mobile option? Take our newest poll and see how other marketers have responded. We will publish the results in our March newsletter.
Posted to The Official Clickable Blog by Anna Agishtein on 02-03-2010
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Does your Company Have a Branded Facebook or Twitter Page? (Poll)

We recently asked a sample of customers and readers: "Does your company have a branded Facebook or Twitter page?" Among 18 respondents, 50% had branded pages on Facebook and Twitter; 28% had just a branded Facebook page; 17% had neither; 6% only had a branded Twitter page. Branded pages on...
Posted to The Official Clickable Blog by Anna Agishtein on 02-03-2010
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