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Hundreds of thousands of advertisers use PPC to grow their businesses, but display advertising also connects searchers with services that interest them. For an advertiser, display ads are critical to boosting awareness of their service. For the online publishers who create the inventory, display ads...
The new search partnership between Microsoft and Yahoo is an important event in the search marketing industry. We'd like to boil down the facts and provide some early Clickable perspective as this news unfolds. What Happened? Microsoft and Yahoo have entered into a deal whereby: Microsoft will be...
Google recently announced that starting on June 15, advertisers will be able to include trademarked terms in their ad copy for ads served on Google’s search and content networks in the United States. Ads meeting the following criteria will be allowed to include trademarked terms in their ad copy...
At Google’s offices in New York this Thursday, our own Max Kalehoff, co-moderated the SEMPO Data Stories Meetup with Dave Fall from Google, and Sara Holoubek, SEMPO’s NY chapter president. The event was attended by over 200 search-marketing professionals and enthusiasts. The evening began...
Yesterday morning, Google announced the beta launch of a new targeting mechanism based on user interests. The New York Times and Search Engine Land both provided great coverage of the high-level points. Here at Clickable, we want to highlight some key points for what this means to you: The beta test...
Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group...
Google recently announced changes to its quality score, so we’d like to share what this means for Clickable’s customers. First, what is quality score and how does Clickable address it? Google’s quality score is a dynamic variable calculated for each of your search advertising keywords...
Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me share a little of my background. I joined Clickable...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...