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Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your site before. If you buy pay-per-click media and run...
Please join us ( Signup Here ) on Tuesday, March 16, 2010 for a free Webcast on how to build Web landing pages that convert and drive business. Choosing keywords and writing effective ad copy are both essential skills for search marketing success. But driving users to your site is only one part of the...
At Clickable, our primary services focus on the world of paid search (PPC). While paid search is an extremely effective way to drive qualified traffic to your Web site, a well rounded search engine marketing (SEM) program should be complemented with a strong organic (free search results) presence. I've...
If you're interested in opportunities to grow your business by advertising on Facebook and MySpace, be sure to join our Webcast on Wednesday, February 17, 2010, at 1:00pm EDT. Sign up here . With nearly half a billion combined users, Facebook and MySpace alone are among the world’s largest...
When you advertise on Google, you can target many more searchers than those who use Google.com. Over the years Google’s ad serving has grown from search-queried ads on Google.com, to syndicated search results on portals, contextual targeting on thousands of Web sites, and search results on mobile...
Google is going mobile in a big way. Following the announcement of Nexus One , the official Google phone, and the acquisition of adMob , Google is ready to make some serious moves on the small screen. AdWords and Mobile Soon after the iPhone launch, Google introduced a new feature in the AdWords "Settings"...
Reserve your spot for the upcoming Clickable Guru Webcast: "Web Analytics You Should Know"! Cost Per Conversion, Quality Score, Return on Ad Spend, Cost Per Click (CPC), Cost Per Thousand Impressions (CPM) - the variety of search marketing analytics can quickly become overwhelming. In our next...
The Clickable Gurus have written dozens of posts for our Blog in 2009 covering everything from new Google Ad Formats to CPC advertising on social media. Their award-winning contributions have been recognized across the industry and an anthology of their teachings has been listed in Search Engine Land’s...
The "Quality Score" is at once one of the most important and one of the least understood components of a successful Google AdWords campaign. That’s why you can’t miss the next Clickable Guru Webcast For Better Search Marketing, featuring two of our savviest search-marketing experts...
Google recently announced the launch of a new advertising option – Sponsored Product Listing ads. Designed primarily to cater to online retailers, these ads offer a risk-free option for retailers to appear in Google search results. In stark contrast to their AdWords counterparts, Product Listing...
Our favorite kind of recognition is when customers share their stories about how Clickable helped them survive and thrive by simplifying online advertising success. However, we're also proud when respected industry groups recognize our innovations -- most recently, the Clickable Gurus community outreach...
Sign Up To Reserve Your Spot We’re delighted to introduce the Clickable Guru Webcast Series For Better Search Marketing! Just like with our products, our purpose is to help businesses survive and thrive by simplifying online advertising success. We hope you’ll join us for our first online...
Driving local business is one of the great benefits of search engine marketing. You can target ads to a several-block radius in most major cities. And you can reach customers looking for products or services in your own town. Local search advertising is cost effective, easy-to-implement, and is rapidly...
This article is the second in a four-part series on social network advertising. Get caught up on my previous article below. CPC Advertising on Social Networks Search engines succeed by identifying a good match between a user's query and a relevant ad, which attracts a click. Extended to display advertising...
Conversion tracking and analytics are critical to effectively managing an online marketing campaign. At the minimum, marketers should track online spending and conversion rates to determine whether their campaigns are successful. Sounds simple enough, right? In theory, yes - however, as SEM campaigns...