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"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality Score, and yet the precise algorithm used to...
The "Quality Score" is at once one of the most important and one of the least understood components of a successful Google AdWords campaign. That’s why you can’t miss the next Clickable Guru Webcast For Better Search Marketing, featuring two of our savviest search-marketing experts...
When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your campaigns on auto-pilot. Instead, you should actively...
Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group...
Along with your bid, your Quality Score determines where your ads will appear on search engine results pages (SERPs), and how much you’ll pay every time somebody clicks on them. Unlike your bid, however, the Quality Score is not a value you can set yourself; it’s determined by the search...
Improving Quality Score means improving relevance: if your offering directly address a searcher’s need, that will most likely be reflected in a high Quality Score. Just as this applies to writing effective ad copy, it applies to building effective landing pages. The primary component of Google’s...
When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords.” Keywords can be ambiguous, but searchers aren’t...
A few days ago, Google AdWords made two major modifications to the rules that determine which ads appear in which locations on the page. While AdWords quietly makes minor tweaks and changes all the time, these major change were announced on the official AdWords blog , and are likely to have noticeable...
Clean up your dirty campaigns! No I'm not talking about politics here. I'm talking about your search engine marketing accounts. Unless you have unlimited funds, unlimited time, and more patience than sense, a regular cleaning of your PPC accounts can help profitability, improve quality scores...
Google recently announced changes to its quality score, so we’d like to share what this means for Clickable’s customers. First, what is quality score and how does Clickable address it? Google’s quality score is a dynamic variable calculated for each of your search advertising keywords...
Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me share a little of my background. I joined Clickable...
In recent months, Google has made significant changes to the algorithm it uses to calculate Quality Score. In an effort to increase the quality of keywords, ads, and landing pages, Google has again modified the old CTR (Click-Through-Rate) * Max CPC (Cost-Per-Click) formula from the past. You can read...