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Here’s a pretty basic problem: Price your offering too high, and your total sale volume will be low. Price it too low, on the other hand, and your margins will be too tight. The result in either case? A low overall return on investment. But somewhere between the extremes of overly high prices and...
A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level of enjoyment (success) is entirely dependant on the...
Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution...
Search Advertising Trends For Q4 2008 And Outlook For Q1 2009 Following are our observations of the 2008 Q4 U.S. search-advertising marketplace, along with outlook for 2009 Q1. These insights reflect Clickable’s unique visibility into the spending of a large cross-section of small and midsize advertisers...
Which position is the best placement on search results pages? The optimal ad placement (a.k.a., rank, position) is an aspect of search marketing that gets a lot of attention ― probably too much ― from novice search advertisers. Most people have clear intuitions and anecdotes about what is a "good"...
Hanny and Keith recently posted critical search marketing strategies for companies to succeed this holiday season. If you found those tips helpful, then you should definitely sign up for Keith's free Webcast, moderated by Kevin Newcomb, managing editor of the famous Search Engine Watch. Below is...
Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130. Sign up here. We’ll feature demos of great tech...