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It's a new year, and, as always, an opportunity to reflect on things we might do better in the year to come. This time of year, many of us resolve to drop our bad habits or pick up good ones, both in our personal and professional lives. In the spirit of the new year, I've assembled a list of...
The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this -- figuring out precisely what people want -- can be...
Last month we asked you: “Which conferences do you attend to learn about search?” The results of our informal poll (n=43) are in: 45% of total votes went to Search Engine Strategies; PubCon 32%; Search Marketing Expo 7%; ad:tech 7%; MediaPost OMMA 3%; Online Marketing Summit 3%; and none...
Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130. Sign up here. We’ll feature demos of great tech...
Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,” and 28% are “extremely concerned.”...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...
ForbesTV recently interviewed our CEO, David Kidder, along with executives from Google and Yahoo, on how small and midsize businesses can win with paid search. Nice little video. Check it out here .