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As we were closing the books on 2008 this past week, both literally and figuratively, my co-founder Munish Gandhi and I spent some time reflecting on the past year. We discussed the scope of Clickable’s offering today compared to our original intentions. We reviewed the lessons learned from conversations...
Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled: “Man Versus Machine – The New Conundrum...
When we started Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand for simplicity is prevalent throughout an advertiser's lifecycle, from the first dollar spent, until the stage where online advertising...
Posted to
The Official Clickable Blog
by
David S. Kidder
on
09-09-2008
Tags: simplicity, innovation, technology, product updates, david kidder, newsforce, launch, roadmap, partners, enterprise, lexisnexis
I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil a complex idea down to its essence. Reducing noise...