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Cost Per Click Rising Amidst Competition And Search-Ad Network Activity Microsoft Spend And Unique Accounts Double One of the great things about Clickable is the real-time insight provided by our platform, where thousands of marketers and agencies manage their search advertising investment. Clickable’s...
Sign Up Now To Reserve Your Spot As we recently announced , Borrell Associates released seminal research that examines challenges and opportunities around the $5.3 billion local search advertising industry. The report , "Economics of Local Search Advertising," was underwritten by Clickable...
Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution...
Search Advertising Trends For Q4 2008 And Outlook For Q1 2009 Following are our observations of the 2008 Q4 U.S. search-advertising marketplace, along with outlook for 2009 Q1. These insights reflect Clickable’s unique visibility into the spending of a large cross-section of small and midsize advertisers...
In September, we polled Clickable customers and readers: “Who manages your company's search and pay-per-click advertising campaigns?” The results of our unscientific poll are in: 70% in-house specialist; 18% freelance consultant; 6% agency and 6% nobody. That resonates with our customer...
Members of our team are often sought for their views on the search-marketing world – from customers, partners, analysts and reporters. In addition to general analysis, we enjoy sharing aggregate insights about the small-and-midsize advertiser sector, which our advertising platform has unique visibility...