The past decade introduced revolutionary innovation in
online advertising, but the paradox is the immense complexity that came
with it - especially in Search. Complexity manifests in to too many
unique interfaces, overwhelming analytics and inconsistent performance
tracking systems - all contributing to counterproductive friction.
These challenges are daunting for marketers.
Many advertisers would like to outsource to an agency, but shrinking
agency margins are making smaller advertisers unprofitable to serve,
and raising the required minimum spend. Moreover, the existing tools
out there are designed for larger enterprises and require expensive and
timely configuration. In fact, only 27% of search advertisers use
outside SEM agencies, according to Marketing Sherpa, while only 26% use
paid-search technology, according to Jupiter Research. The answer to
this market opportunity lies in a new wave of Web services, and that's
where Clickable comes in.
Posted on
05/22/09 at 10:56 AM