Doesn't Google's AdWords already address the search advertising needs most advertisers?

Google AdWords continues to be successful in addressing the SMB market. In fact, the SMB marketplace helped build the Google economy and now comprises half of it! Clickable does not replace Google, but is an overlay to make the entire advertising experience simple. Clickable is educating and reinforcing Google's base of smaller customers. As a Google API partner, we're providing the first Apple-like experience and recommendations to deliver even greater efficiency and performance. And while Google is the dominant ad network, it's not the only one. Clickable consolidates online advertising across all the major search and pay-per-click ad networks so marketers can realize additional opportunities with greater ease. We think of ourselves as "Analytics 2.0," where value shifts radically from complex dashboards and "featuritis" to simple, high-return recommendations -  actionable and delivered in real time.