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SEO Book
May 18, 2008
Interview of Kevin Lee From Didit
One promising upcoming candidate is Clickable.com. They are technically still in beta I believe, but their mission is admirable. Read More
TheDeal.com
April 29, 2008
Clickable offers low-budget way to enhance online advertising
Microsoft Corp.'s ongoing battle to buy Yahoo! Inc. in what would be the biggest high-tech acquisitions ever largely amounts to the software giant's wish to drill deeper into the rapidly growing market for small business online advertising. Read More
AdvertisingAge
April 28, 2008
Google Pricing System Plagues Players Like P&G
For years, consumer-package-goods marketers saw search advertising as mainly for direct response, not branding. But now that more are heeding data showing search's potential as a branding vehicle, they're running into a new problem: The pricing model wasn't really set up to serve them, and in some respects it thwarts them. Read More
New York Post
April 21, 2008
Dot-Com Comeback
Imagine a show-and-tell featuring some of technology's finest, with an audience packed with geeks, Internet entrepreneurs and venture capitalists. Read More
Brandweek
April 17, 2008
Clickable Hopes To Get Big By Thinking Small
Media companies typically focus on the largest spenders, but the Internet has brought many more players to the table. That was the insight of David S. Kidder, a "serial entrepreneur" who founded Clickable. Read More
SearchEngineWatch.com
April 17, 2008
Clickable’s SEM Software Gets Positive Reviews
Clickable is the latest Software-as-a-Service offering for Search Engine Marketers. SmallBusinessComputing.com’s Gerry Blackwell had the chance to get insight from one of the private beta testers selected to test the product. Read More
SmallBusinessComputing.com
April 16, 2008
Clickable.com: SEM meets SaaS
The complex art and science of search engine marketing (SEM) has, almost overnight, become an essential skill set for any company that hopes to succeed at e-commerce. Read More
SearchEngineWatch.com
April 16, 2008
Search & Future Think
Where are the growth opportunities in search? Who should be accountable for search? What do the search engines want you to think? What should you really believe? Read More
Vator.tv
April 14, 2008
Video: Making Advertising Easier
These are the people involved in building Clickable. Read More
D | All Things Digital
April 9, 2008
Video: Kara Visits AlwaysOn’s Venture Summit East
Yesterday, I moderated a panel at AlwaysOn’s Venture Summit East in Boston, called "Is There Still Upside in the Internet?" Read More
AlwaysOn
April 8, 2008
Video: Too Many Ad-Based Business Models
Kara Swisher challenged a panel of VCs and CEOs in the online ad space to consider whether it's time to pop the Advertising, of course startup business "bubblette". Bob Davis, Eric Hippeau and Clickable's David Kidder weigh in. Read More
Conversation Quotient
March 24, 2008
Clickable Gets $6 Million In Funding
What's a friend worth? It's the question marketers are asking more and more as they plow into social media in the hopes of finding new customers in welcoming environments while going beyond simple messaging to the fuzzy notion of "engagement." Read More
ClickZ
March 19, 2008
SEMPO Forms Chapter in New York, Where Local SEM Groups Abound
Last week, on the eve of the Search Engine Strategies conference in New York, a gathering of the local search community took place at Yahoo's midtown offices on 40th street near Bryant Park. Read More
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