October 17, 2011
AmEx Leads $12 Million Round In Clickable, Which Wants to "Become the AdWords of Social"
When it comes to managing search and social marketing campaigns, Clickable is cementing its position across a broad spectrum of marketers, especially small and medium sized businesses. The New York City company just got a big financial vote of confidence from its biggest partner, American Express, which is leading a $12 million series C.
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October 17, 2011
Clickable's $12M Series C Led by American Express Will Fund Facebook Ads API Development
Facebook Ads API partner Clickable today announced the closing of a $12 million Series C round of funding led by distribution partner American Express.
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October 17, 2011
Ad Tech Company Clickable Lands $12M in Funding Led by AmEx
Four-year-old advertising technology company Clickable has secured a $12 million Series C fundinground led by American Express to build out its Facebook ad platform. The current round brings its funding to $32.5 million, and existing investors Union Square Ventures, Founders Fund, FirstMark Capital, News Corp.'s chief digital officer Jon Miller and venture capitalist Peter Thiel are also contributing.
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October 5, 2011
Clickable Ups Your Ante in Facebook Ad Bidding
Which Facebook advertising campaigns should you bid on, and how much? Clickable can help marketing managers find better answers to those questions. Clickable rolled out Social ActEngine, a collection of algorithms for the Facebook Advertising Suite debuted in January, which manages advertising budgets and determine the optimal amount for bids on engagement campaigns.
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October 4, 2011
Clickable Dives Into Social Analytics
Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools to create and track ad performance in social networks and sites. Social ActEngine rolls out as part of its Facebook Advertising Suite.
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July 22, 2011
Digital Media-Buying Platform MediaMath Nets $20 Million
Altogether, MediaMath's buying terminal transacts tens of millions in online ad spending each month, said its CEO, Joe Zawadzki. The company also offers buying on Facebook through a partnership with Clickable.
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July 13, 2011
Foursquare Launches Merchant API
Foursquare has been working with a number of companies who are integrating the service into their dashboards. Patch, the hyper-local news site owned by AOL, CityGrid and Clickable are expecting to launch their integrations soon.
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July 13, 2011
Foursquare Eyes Retail Chains with Merchant API
While the details are scant, the New York-based company said local directory sites Yext, Patch, CityGrid, and YP.com - as well as pay-per-click software firm Clickable - are "integrating" Foursquare into their tool kits. As one possible example, it's plausible that the directories will allow local merchants to create Foursquare Specials on their businesses pages.
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July 7, 2011
Why Facebook Relies on Third-Party Agencies to Scale Its Ad Platform
"The reason people come to Clickable is that we're giving advertisers and agencies the ability to maximize their buys across a great scale," says Max Kalehoff, vice president of marketing for Clickable. "Our experience with Facebook is that one thing they've expressed is they don't have all the answers."
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July 1, 2011
American Express OPEN launches social media feedback tracking for small business
American Express OPEN announced the launch of YourBuzz service that allows small businesses to manage their online presence and learn what is being said about them and their rivals in the social networking sphere.
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