Simple Campaign Management Transforms Online Advertising

New York, NY, September 18, 2007 Clickable (www.Clickable.com), the first Web service that makes creating and managing online advertising simple and effective, today announced the launch of its beta service at the TechCrunch40 conference in San Francisco, CA. Clickable’s propriety ActEngine technology monitors online advertising performance, providing actionable alerts and analytics that allow advertisers to maximize their return on investment. Simple yet sophisticated campaign management tools direct spending across all major ad networks, within one simple, intuitive interface.

Selected from over 700 emerging technology companies to debut at TechCrunch40, Clickable works across a broad range of ad networks, including Google AdWords, Yahoo Search Marketing, Microsoft adCenter and others. Clickable allows both advertisers and online agencies to sign-up, select their ad networks, and immediately begin successfully managing their search advertising spending.

“The unspoken reality is that search marketing is a complex task that requires sophistication and time-consuming analysis to be successful. Clickable is the first company to bring simplicity and efficiency in a single, comprehensive Web service,” said David Kidder, CEO of Clickable. ”We transform the way small and medium size businesses manage the experience of online advertising.”

Advertisers:

• Manage online advertising spending across all networks from a single, intuitive interface
• Reduce marketing costs and increase returns by acting on proprietary analytic recommendations
• Dramatically boost campaign efficiency by eliminating tedious manual analysis

Agencies:

• Increase productivity by multiplying the number of clients managed per employee
• Generate higher margins through predictable technology costs
• Build and scale a search marketing practice quickly and without increased complexity or technology investment

Clickable is based in New York, and venture backed by Union Square Ventures and Pequot Ventures. Learn more at www.Clickable.com.

About Clickable, Inc.
Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective and confident – even at the very first login. Visit www.Clickable.com.

Media Contacts:
Max Kalehoff
Clickable Inc.
646.775.4179