Search Engine Marketing Startup Honored for Leading Next Wave Of Online Advertising Innovation.

New York, NY, January 28, 2008 Clickable (www.Clickable.com), the first Web service to make creating and managing online advertising simple and effective, today announced that AlwaysOn awarded it the prestigious OnMedia Newcomer of The Year. Clickable was selected among all of the OnMedia 100 Winners, who are recognized as game-changing players in digital marketing, media and advertising.

"The OnMedia awards are significant because of their diligence in vetting the most promising early-stage companies in online marketing and media,” said David S. Kidder, Clickable Co-founder and Chief Executive Officer. “As OnMedia Newcomer Of The Year, Clickable follows in the footsteps of other innovative and distinguished winners, including Quigo and Blue Lithium. This honor reflects Clickable’s dedication to leading the next wave of online advertising innovation by introducing simplicity, efficiency and transparency to the marketplace."

Founded in July 2006, Clickable provides an elegant, intuitive experience for marketers to view and manage performance across all major ad networks while yielding transformational results through superior productivity. The AlwaysOn awards coincide with a series of milestones:

• In September 2007, Clickable launched its product into Beta as a featured company at TechCrunch 40.
• In December 2007, the company completed its Series A round of investment, led by Pequot Ventures and Union Square Ventures, totaling $6 million. Strategic individual investors joined, including Jonathan F. Miller, former America Online Chairman and Chief Executive, and Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal. Miller now serves on Clickable’s board of directors.
• Clickable recently made several key appointments to its management team: Former Nielsen BuzzMetrics executive Max Kalehoff joined as Vice President of Marketing, and former AOL and Microsoft veteran Preston Green joined as Vice President of Customer Experience.
• In February 2008, the company will begin moving out of Beta, with limited commercial availability.

The OnMedia 100 was selected from over hundreds of private companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world. In addition to being an OnMedia 100 winner, Clickable was selected as Newcomer of The Year after demonstrating excellence in five primary categories: innovation, market potential, commercialization, stakeholder value creation, and media buzz.

Clickable will be honored this week at the OnMedia conference at The Mandarin Oriental Hotel in New York City. Henry Blodget of Silicon Alley Insider will moderate the “Silicon Alley Meets Silicon Valley” opening keynote panel with Mr. Kidder and other OnMedia 100 winners tonight at 7:15PM.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.

About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That's why customers often say: "Clickable is like having a trusted advisor by your side ensuring success." To learn more, visit www.Clickable.com.

Media Contacts:
Max Kalehoff
Clickable Inc.
646.775.4179