Clickable Launches Search Marketing Pro Certification
Clickable Pro Certification Empowers Search Marketers To Build Expertise, Improve Productivity and Promote Their Business
NEW YORK, October 21, 2009
Clickable, the online platform that makes search advertising
simple, instant and profitable, today launched its Pro
Certification program (www.clickable.com/certification).
The program allows marketers to gain search-advertising expertise
and demonstrate it to the world. It covers fundamental best
practices like geotargeting, copywriting and bid management.
Clickable Pro Certification benefits individual professionals,
agencies and in-house teams by preparing them for success through a
simple educational and testing framework. Pro Certification
emphasizes universal best practices, applicable across all
search-advertising and pay-per-click networks. It also covers core
functionality of Clickable's Pro search-advertising management tool
so marketers can achieve maximum productivity and
effectiveness.
"If one of my account executives becomes Clickable certified, I
can be sure he or she knows how to effectively manage a search
marketing-campaign and leverage the tool," said Peroff, managing
partner of Strategic Domain, a full-service digital marketing
agency.
Professionals who achieve Clickable Pro Certification boost
their reputation by demonstrating a high standard of knowledge. For
agencies and in-house teams, Clickable Pro Certification is a
practical and cost-effective way to standardize staff training and
drive consistency and productivity across teams. Clickable Pro
Certification and University training resources include case
studies, best practices, tool tips and a glossary.
Once certified, search professionals can promote themselves and
their businesses with the "Clickable Certified Search Expert"
digital badge, which links back to a verification page at
Clickable.com.
Anyone can become Clickable certified, and there is no cost.
Clickable University training materials and practice quizzes
provide all the necessary information to quickly gain the required
knowledge. After preparing, users simply need to take the Clickable
Pro Certification exam.
"Clickable Pro Certification is part of our commitment to giving
search marketers the tools and knowledge they need to be
successful," said Max Kalehoff, Vice-President of Marketing,
Clickable. "With our certification, marketers can ensure they're
well versed in Clickable as well as SEM fundamentals."
About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That's why customers often say: "Clickable is like having a trusted advisor by your side ensuring success." To learn more, visit www.Clickable.com.
Media Contacts:
Max Kalehoff
Clickable Inc.
646.775.4179