Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement
Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications Research
NEW YORK, November 30, 2009
Clickable, the platform that makes online advertising Simple,
Instant and Profitable(TM), announced today that the Word Of Mouth
Marketing Association (WOMMA) awarded it the prestigious
Gold WOMMY Award for Engagement. The "Clickable Gurus"
community outreach program was recognized as the best word-of-mouth
program fostering deeper relationships between brand and customer.
The winners were announced November 20 at a special ceremony during
WOMMA's 2009 Summit, held in Las Vegas.
"The WOMMY Awards are important because they recognize the most
remarkable marketing programs that drive meaningful customer
connections," said Clickable co-founder and CEO David S. Kidder.
"As winner of a Gold WOMMY, Clickable follows in the footsteps of
other innovative and world-class companies, including Intuit,
McDonald's and The Coca-Cola Company. This honor reflects
Clickable's dedication to helping businesses survive and thrive by
simplifying online advertising success."
Separately, the Society for New Communications Research (SNCR)
named the Clickable Guru program a winner of the esteemed
2009 Excellence in New Communications Awards. The winners were
announced on November 6 at the annual SNCR Research Symposium &
Awards Gala, held at the Harvard Faculty Club in Cambridge, Mass.
SNCR is a global nonprofit research and education foundation and
think tank focused on the latest developments in new media and
communications. The Society's awards program honors pioneering use
of social media, mobile, online communities, and collaborative
technologies. Other winners include Novartis, Intel, PBS and
HP.
The Clickable Gurus have become central to Clickable's community
and customer engagement strategy. Led by five search-marketing
evangelists, the Clickable Guru program has helped thousands of
struggling marketers become more successful at online advertising.
The Gurus frequent popular online communities as well as
Clickable's own forums and blog. They've helped improve Clickable's
understanding of the marketplace, invent better products and
services, and grow the company's reputation and customer base. In
July 2009, Clickable published the
first anthology of their teachings.
About WOMMA
WOMMA is the leading trade association in the marketing and
advertising industries that focuses on word of mouth,
consumer-generated and social media platforms -- or marketing
techniques that include buzz, viral, community, and influencer
marketing, as well as brand blogging. The organization is committed
to developing and maintaining appropriate ethical standards for
marketers and advertisers engaging in such marketing practices,
identifying meaningful measurement standards for such marketing
practices, and defining "best practices" for the industry. Visit
www.womma.org.
About the Society for New Communications
Research
The Society for New Communications Research (SNCR) is a global
nonprofit 501(c)(3) research and education foundation dedicated to
the advanced study of the latest developments in new media and
communications, and their effect on traditional media and business
models, communications, culture and society. Visit
www.sncr.org.
About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That's why customers often say: "Clickable is like having a trusted advisor by your side ensuring success." To learn more, visit www.Clickable.com.
Media Contacts:
Max Kalehoff
Clickable Inc.
646.775.4179