Dave Fall Joins Clickable To Lead Product And Operations
Google, DoubleClick Veteran And SEMPO Board Member Brings Deep Product And Operations Experience To Search Engine Marketing Platform Company
NEW YORK, August 6, 2009
Clickable, the platform that makes online advertising simple, instant and profitable, today announced that Dave Fall has joined the company’s management team as Senior Vice President of Product And Operations. Fall, a pioneer in online advertising and search-marketing technology, will accelerate and scale the company’s expanding product portfolio. In its three-year history, Clickable now has one of the world’s largest product development teams dedicated to a pure search-management platform.
"Dave is an extraordinary leader who mobilizes large, talented teams to innovate and build world-class advertising solutions," said Clickable co-founder and CEO, David S. Kidder. "His rare mix of technical, advertising, sales and operations expertise directly contributed to DoubleClick and Google’s success. We’re delighted that Dave will help lead the next chapter of our growth as the preeminent platform to help advertisers profit simply." (See Kidder’s blog post and Fall’s video introduction).
Prior to Clickable, Fall spent eleven years in senior technical, product and managerial roles at DoubleClick, and then Google, following its acquisition of DoubleClick. He most recently was Group Product Manager, Search Engine Marketing Technology. Prior to DoubleClick and Google, Fall spent over three years at Andersen Consulting, where he managed teams of developers at engagements with United Parcel Service, Reader's Digest, and Time, Inc.
Fall said, "Clickable has beautiful, transformative advertising products that turn heads. Its opportunity is massive because advertisers are desperate for a simple solution to drive profitability amidst online complexity and a volatile economy. I've seen many different search-engine marketing technologies, but none with Clickable’s caliber of people, drive and resources. I look forward to working with the team to grow Clickable into Silicon Alley’s next great Internet success story."
"Dave’s arrival signals a new phase of Clickable's growth," said co-founder, President and Chief Technology Officer, Munish Gandhi. "His experience and focus will help Clickable expand its commercial footprint while unlocking innovation."
Fall graduated with a degree in industrial engineering from Worcester Polytechnic Institute. Following college, he was a management engineer at a large New Jersey hospital, responsible for turnover studies in operating rooms, the emergency room, and patient administration. Dave completed his MBA in operations management at Rutgers University while working at the hospital.
Fall is also a board member of the Search Engine Marketing Professional Organization (SEMPO), and is a co-founder of the SEMPO New York Working Group.