Clickable Introduces Powerful Call Tracking Technology To Its Sophisticated Online Advertising Solution
Clickable Unlocks The Full Value Of Search & Social Advertising By Identifying Which Campaigns and Specific Keywords Drive Conversion
New York, November 9, 2010
Clickable today introduced new tracking technology to help advertisers and agencies unlock the full value of their advertising investments across Google, Yahoo, Bing and Facebook. Clickable's award-winning Pro Tool now features Clickable Call Tracking to enable marketers to identify which advertising campaigns and keywords drive telephone conversions and sales.
Clickable Call Tracking works alongside Clickable Conversion Tracking, a sophisticated online monitoring system that tracks conversions across all advertising networks with a single tag placed on an advertiser's website. Together, Clickable Conversion Tracking and Clickable Call Tracking provide marketers with a complete picture of their advertising performance, enabling more intelligent budgeting, bidding and keyword decisions to drive profitability."Because many customer prospects -- sometimes a majority -- prefer to call a business versus enter an online form, it's critical to track telephone calls as well," said David S. Kidder, Clickable co-founder and CEO. "Clickable delivers a complete online and offline tracking system that provides critical intelligence for advertisers to grow their business with unparalleled sophistication and simplicity."Clickable Call Tracking is enabled through a partnership with Century Interactive, a leading provider of call-tracking technology. "Paid search reporting typically falls short when a visitor picks up the phone," Stephen Cravens, marketing director for Century Interactive. "Now merchants can realize the full potential of pay-per-click by integrating call data into Clickable Pro."Precise Call Metrics To Make More Profitable DecisionsClickable Pro's sophisticated Call Tracking monitors offline conversions with similar granularity and precision as online conversions, including cost-per-call metrics at the campaign, ad group and keyword levels. Clickable Call Tracking also makes recorded archives instantly accessible, enabling marketers to collect insights to improve their overall campaigns.
Seamless Integration With Clickable ProClickable Call Tracking data seamlessly integrate into the Clickable Pro tool across the Dashboard and Manage sections. For example, call volume listings and cost-per-call metrics are included in the main Clickable Pro Dashboard, so users can measure account and campaign performance. Call volume listings and cost-per-call metrics are also included at the campaign, ad group and keyword level in the Clickable Pro Manage section. Users can export call summary data to an Excel file directly from the Clickable Pro Manage section.Continued Innovation
In the coming months, Clickable will introduce new recommendations based on call metrics (calls, cost-per-call and revenue-per-call) to the ActEngineâ„¢, its patented recommendation system. Clickable will also introduce multi-dimensional call-tracking reports (call quality, day-parting, day-of-the-week, geographic reports) to monitor and optimize campaign performance. Clickable will also provide templated conversion reports, which provide performance data across Web and phone channels, and insights on how to optimize conversions.Simple Activation, Powerful SolutionClickable Pro customers can install and activate Clickable Conversion Tracking and Clickable Call Tracking on their own, or with free help from a conversion-tracking expert. Pro combines with Clickable's expert team to create a complete, custom advertising solution.About ClickableClickable provides a complete, custom solution that makes online advertising across Google, Yahoo, Bing and Facebook networks Simple, Sophisticated and Profitable (tm). Clickable Solutions is powered by an Expert Team and award-winning Pro Tool that empowers advertisers and agencies to maximize their return on investment with complete transparency. Clickable makes businesses more efficient, effective and confident so they can grow. That's why customers often say: "Clickable is like having a Trusted Expert always by your side ensuring success." To learn more, visit www.Clickable.com .