Clickable Introduces Simple Web Software To Attribute Success And Drive Profit Across Google, Yahoo, Microsoft Pay-Per-Click Advertising Networks
New York City, November 11, 2008
The first step to profitability in search advertising is to define and measure campaign success – whether a transaction, signup, lead or page view – and then attribute a dollar value. However, over 50% of small and midsize businesses fail to properly track successes, or “conversions,” resulting in wasted marketing investment and lost opportunity. This is according to a sample of over one thousand U.S. search-advertising accounts analyzed by Clickable, an online solution that makes search advertising simple, instant and profitable.
To help businesses maximize investment and minimize lost opportunity, Clickable today introduced a simple advertising success-tracking meter to power its flagship Pro tool. With Conversion Tracking, now in beta release, Clickable Pro consistently measures campaign conversions across all major search-advertising networks – including Google, Yahoo and Microsoft. Clickable Conversion Tracking turns those conversion metrics into highly actionable intelligence and profitable recommendations.
“The ultimate imperatives for small and midsize businesses are measurement, profit and attribution, especially during these challenging economic times,” said David S. Kidder, co-founder and CEO of Clickable. “With Conversion Tracking activated, Clickable raises the bar for simplicity and accountability, making it easy for marketers to execute well on the fundamentals of success.”
According to Clickable’s analysis, small and midsize businesses often fail to adopt conversion tracking because of a lack of knowledge; time and technical constraints; and the complexity of advanced tools. Clickable Conversion Tracking addresses these barriers to success by eliminating the need for multiple installations of incompatible Web site tracking code provided by the different advertising networks. An easy, one-time installation of the Conversion Tracking software snippet relays critical Web site data to Clickable’s ActEngine. This enables Clickable to immediately analyze metrics and make customized recommendations based on customers’ unique performance goals.
One simple tracking meter also reduces friction and errors for marketing and IT departments who must collaborate to install and maintain tracking code across vast numbers of dynamic Web pages. Clickable Conversion Tracking also reduces tedious account set-up complexities by automatically updating destination URLs across all ad networks and campaigns, a necessary step for attributing keywords and ads to campaign successes.
Clickable Conversion Tracking SignupCustomers interested in signing up for beta must have an active Clickable account, and contact Clickable Support. New customers may immediately request Conversion-Tracking upon signup (
www.Clickable.com/Signup ). Full release occurs in December 2008.
Clickable Introduces AssistFor customers who need extra help beyond Clickable’s world-class customer service, the company today also introduced Assist. Assist is a managed service that delivers just the right amount of assistance to ensure success. Whether a business’s requirement is launch training, ongoing advice or management support, Clickable Assist offers tiers of help to ensure the highest return.