In our recent white paper about the Microsoft-Yahoo! Search Alliance, we underscored how adCenter now consolidates one third of all search traffic. That makes adCenter and Bing a mandatory pay-per-click ad network, next to Google.
With this release, we have integrated the latest version of the Bing API to enhance your ability to manage Bing in the Clickable Pro tool, our flagship PPC software. The first thing you'll notice is that we have eliminated the need to convert Microsoft adCenter campaigns before managing them in the Pro Tool. Now, you can start managing your campaigns instantly. Second, you now can monitor and optimize your Bing campaigns and schedules, while comparing the performance of your campaigns on content and search networks side by side. We also introduce support for content match type keywords, in addition to search match types, to help optimize all of your bids.
Maximize Ad Spend Across Bing’s Search and Content Networks
You now can manage your ad spend distribution across the search and content networks and compare the performance of your ad groups. You can choose to manage and display your ads in one of three ways:
- All Bing/Yahoo! search networks and syndicated search partners;
- Only Bing and Yahoo! search syndicated partners; or
- Only Bing and Yahoo! sites.
You now can add, pause or delete content match type keywords for standalone content and mixed type ad groups. In addition, you can optimize more effectively by setting bids and setting destination URLs for all content match type keywords. Of course, you should always keep search and content campaigns separate, and the Pro Tool makes this easy.
Maximize Bing Revenue With Ad Scheduling
The Pro Tool now includes a powerful new Bing ad scheduling tool in the "Campaign Settings" section of the Manage tab. You now can maximize your investment across Yahoo! and Bing by specifying your bids by day of the week or time of day. You can set bid increments within four-hour time blocks, to drive the greatest profitability. You can schedule ads for campaigns one by one , or apply the setting in bulk to all campaigns in the account.
What’s Next For Bing and Beyond?
Please try out these new features and let us know what you think. In the coming months, we will introduce new features in our bid management tool to increase the profitability of your pay-per-click campaigns, as well as Facebook Ads campaigns. Stand by!As always, if you'd like help managing your PPC advertising, call us at 877-775-6699 or request a free PPC campaign analysis and consultation. We’ll help you build a complete, custom solution that will ensure advertising success across all the major search and social networks. Kind regards,Kalpana Adlakha, Product Manager
Posted on
03/18/11 at 10:11 PM