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Product Releases and Roadmap

Facebook Ad Management Tools Introduce Simplicity, Speed and Scalability

BlogAdministrator Clickable Gurus
Nidhi Khator wrote:

We are committed to making online advertising simple, sophisticated and profitable for advertisers and agencies.

Today, we're excited to announce a powerful new suite of tools for creating and managing Facebook Ads. Clickable Pro's Facebook Advertising Suite, released today in public beta, helps you find the right audiences and deliver the right message to them. Media and Target Libraries allow you to manage all of your Facebook images and target audiences in a single place. And with the Ad Builder, you can create ad permutations quickly and efficiently, using images and audiences stored in your libraries. If you're serious about advertising on Facebook, Clickable Pro is the tool to get the job done at scale.

Moreover, Clickable Pro is powered with Clickable Conversion Tracking, a powerful online monitoring system that tracks conversions from Facebook and all other advertising networks with a single tag on your website. Finally, the Pro tool combines with Clickable's dedicated expert team to create a complete, scalable solution to profit with Facebook, as well as other major ad networks like Google and Bing.

Following is a short video tour, and below that are full feature details and outlook.

 

Discover and compare Facebook audience segments using the Target Library

 

Perhaps the most valuable characteristic of Facebook Ads is the ability to target niche audience segments, based on demographics, interests and social connections. With Clickable Pro's Target Library, you can easily experiment and find the right target audiences. By viewing the estimated reach and suggested bid range of selected targets, you can quickly compare, select and save the best targets for your campaigns. After you create audience targets, you can use them for multiple campaigns, or save them for use in the future.


Monitor Facebook image performance in the Media Library

With the Media Library, you can upload images, save them using custom tags, and deploy them to multiple Facebook Ads campaigns. The Media Library also provides a consolidated view of all images along with key performance metrics, such as impressions and clicks, enabling effective bulk image management. Within the Media Library, you can also pause low-performing ads with a single click.

Build Facebook ads rapidly in the Ad-Builder

Clickable Pro's Ad Builder is a simple, powerful interface that empowers you to rapidly create Facebook Ads with your saved images and target audiences. With the Ad Builder, you can preview your ads, select ads for campaigns, and then publish them to Facebook with one click. You can also view and edit your existing ads.

Powerful insights with integration of Facebook Social Context metrics

 

Social advertisers can see Social Impressions, Social Clicks and Actions along with the standard performance metrics on their Facebook ads. This integrated view of performance and social metrics helps you monitor the influence that social context has on your Ad and Campaign performance. You can now search and filter results based on social metrics and save filters for faster access and re-use.

Advanced tools plus Facebook advertising specialists form a complete solution

Clickable Pro is a powerful tool to manage your Facebook advertising, and it combines with our dedicated search engine and social advertising specialists to create a complete, custom solution for your business. Our Facebook Advertising Solutions include:

  • Strategy: Create a Facebook Ads strategy tailored to your business, including goal setting, message testing and audience segmentation.
  • Launch: Build and launch campaigns, including fan page development, demographic and interest-based targeting, ad copy development, budgets and bid strategy.
  • Optimization: Optimize campaigns in real-time to adapt to changing market conditions and unlock full investment value.
  • Tracking: Track performance with powerful conversion tracking as well as custom reports.
  • Expansion: Surface new opportunities to expand campaigns and grow -- on Facebook, Bing and other emerging networks.

What's next?

In the coming months, we will introduce more features to help you become more efficient and effective with Facebook Ads. We will extend many more of Clickable's best features to Facebook Ads, including sophisticated reporting and recommendations, bulk editing, ad scheduling and campaign visualization.

We look forward to your feedback as we continue expanding our Facebook capabilities.

To get started with Facebook advertising, call 877-775-6699 and a Solutions Leader will assist you.

Nidhi Khator
Product Manager, Social Advertising


Posted on 01/15/11 at 06:23 AM

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