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Reply to: Re: Breaking Out Into Match Types

Lakatos wrote the following post at 09/17/09 at 09:52 AM:

Hi Anna,

Thanks a lot for your kind interest in the idea I set out above. Now I'd like to reply to your associated queries.

A./  FPB = First Page Bid    (I'm sorry I wanted to keep my entry short.)

B./ Slight Ranking Advantage For Exact Match

First of all, this is based on communications by Google. Below, I'd like to refer to 2 of them.

Google Employee  (1st post, 5th paragraph) - Oct 1, 2008 Official AdWords Forum
"2) Ad Rank: Having the exact match of keyword gives you an advantage over the same keyword set in broad (assuming same Quality Score). For example, if I have ‘wools socks’ in exact match and my competitor only has it in broad, all else equal, my ad will out rank his/her ad.'
 
Google Employee  (2nd post, 2nd paragraph) - Sept 1, 2009 Official AdWords Forum
"The only reason you would want to include all three match types is for more granular reporting (and because it gives you a slight advantage in the auction)."
 
------------------------------------------------------------------------------------------------------------------
 
I hope the above helps. It seems that Google's auction system is slightly biased towards exact match and this combined with the other 3 reasons could perhaps further sharpen Clickable's competitive edge ... :)
 
Kind regards,
Lakatos
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