I am so surprised to see the negative comments to this idea. Isn't social network advertising ALSO PPC? My clients are auto dealerships and if they or any other retailer can advertise in a first-person content-driven PPC environment and they shy away from it, I am confident that they will soon see their ROAS drop dramatically. Facebook and MySpace advertising has increased geometrically over the last year. I don't want to miss the boat.

I have already told my clients that I will likely be offering this is Q2. They are very eager to start.

Thanks, iqdesign. Social PPC advertising is new territory, and the value will come in direct-response as well as brand lift. We'd like to maximize our customers' success by making it simple and effective. (It's clear that the behavioral friction of moving from traditional search to social is significant, and that's hampering experimentation.) There is great potential, and we will learn a lot along the way. Stand by, more to come!