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[Archived Webcast] PPC Retargeting Strategies For Google & Facebook

Posted by: webcast on Apr 26, 2011 Leave a Comment

This Webcast took place on Thursday, May 5, 2011.
Speakers: Chris Yachouh, Clickable Solutions Leader and Max Kalehoff,
Clickable VP of Marketing

Description:

Retargeting -- or remarketing -- allows you to remind past, engaged prospects on your site to buy now or in the future. Companies like Google, AdRoll and others now make it easier than ever to tag specific sections of your site, and then deliver targeted ads to those visitors as they browse sites across the Web. Retargeting is not only a smart strategy on its own, it's a great way to expand the ROI of your hard-earned and highly qualified paid search traffic. This session will cover the fundamentals of retargeting, then probe emerging and advanced strategies and tactics.

What You'll Learn:

Common retargeting options available today
Segmenting your site visitors for retargeting
Creating an effective retargeting experience to nurture and convert
Integrating retargeting with your existing keyword campaigns
Integrating retargeting with Facebook Ads campaigns

View the Archived Webcast:

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