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Google AdWords Overview - Download

Posted by: Max Kalehoff on Feb 01, 2011 22 Comments

Google AdWords is the largest pay-per-click advertising network, and represents one of the most important channels to connect with customers online. While it's easy to set up an account and enter your credit card number, driving performance on AdWords quickly becomes complex as your investment and campaigns expand. Success requires attention to a multitude of factors, including setting goals, installing tracking systems, budgeting, geo-targeting, keyword research and match types, ad copy and landing pages.

Download this article (PDF) on the fundamentals of Google AdWords.

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Filed under: Downloads, Google, Articles, AdWords

Comments

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