EventCenter

Microsoft adCenter Overview - Download

Posted by: Max Kalehoff on Feb 01, 2011 9 Comments

Microsoft adCenter, often referred to as Bing, is Microsoft's pay-per-click advertising management platform. adCenter manages ads served on Microsoft sites, such as the Bing search engine and the MSN network. In 2010, Microsoft and Yahoo formed an alliance whereby the Bing search engine would also power search results on Yahoo sites, and Microsoft's adCenter would consolidate advertising across both networks. Yahoo and Microsoft, combined, now represents about one-third of all search traffic.

Download this article (PDF) on the fundamentals of Microsoft adCenter.

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