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The Science Of PPC Tracking & Optimization

Posted by: Max Kalehoff on Feb 09, 2011 Leave a Comment

If you’re not properly tracking and optimizing your advertising acquisition funnel, you’re wasting your investment. Clickable’s latest white paper features best practices in tracking, as well as strategies for transforming your analytics into actionable intelligence and performance. This white paper covers:

Fundamentals of pay-per-click advertising.
Making sense of online and offline analytics within your conversion funnel.
Merging front-end and back-end metrics.
Setting goals and optimizing your advertising campaigns.
Latest tools and reporting methods.

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