June 20, 2014

Facebook Audience Insights Is Finally Here!

Yesterday Facebook rolled out Audience Insights for all US advertisers.  For those of you who are unfamiliar, Audience Insights provides marketers with detailed demographic, geography, purchase, and interest data.   Screen Shot 2014-06-19 at 11.19.45 PM  

Audience Insights allows you to use three different types of audiences:

  • Everyone on Facebook
  • Custom audiences or WCA lists
  • Fans of your page

Screen Shot 2014-06-20 at 4.13.36 PM

From there you can drill down based on the following:

  • Age
  • Gender
  • Interests
  • Connections
  • Behavior
  • Language
  • Relationship Status
  • Education
  • Job Title
  • Finance
  • Home Value, type, and ownership status
  • Market segments – ethnic affinity, generation, and household composition.
  • Parents – child age, expecting, etc.
  • Political affinity
  • Life events
  • Device owners – tablets, phone, etc.

After building your audience, you can save it.  When you check in Power Editor, you can then use it just like you would use any of your other custom audiences. For the first time advertisers have an accurate way to learn more about their audiences.  There are limitless uses for this tool!

How are you using Audience Insights?