Clickable Community

Interface Suggestion (Request)

Paul Bressler — Tue, 24 Aug 2010 19:53:18 GMT

I often get a list of keywords with the following recommendation

Action | Increase Keyword Bid (Zero Impressions) | 22 Keywords

The choices are to accept all, ignore all, or deal with them one at a time. Many of these are long tail keywords, which I don't expect to get many impressions(i.e. "buy guigal cotes du rhone nyc"), so I have no interest in raising my bid. There are many others, though, that I do want to follow the recommendation.

Would it be possible to add a checkbox, and additional choices like Accept Selected and Ignore Selected? That would be a lot better than having to do these one at a time.

Paul Bressler

Google AdWords and Google Product Extensions

bquinn — Sun, 05 Sep 2010 15:12:34 GMT

This question relates to when users in Google click on product listings contained in an Adwords ad.

When Google Product Extensions are clicked, the destination URL is from the product listing in Google Mechant Center NOT the URL from the Adwords Ad.

When Auto-Linking is turned on in AdWords, Google Analytics will properly track conversions to the the correct Adwords campaign.

Clickable does not track the conversion.

It does not seem there is anyway for Clickable to track this as the URL is from the product not the ad.

Any thoughts / comments?

Data Refresh - when is enough, enough?

Jeff Fernandez — Wed, 16 Jun 2010 14:23:44 GMT

Hi All,

Clickable Pro syncs to the ad networks' APIs and retrieves data daily. Some of our customers request more frequent data syncing so they can manage their advertising accounts even more closely. Our product and engineering teams are working to make the data refresh a simpler process, and we would like to learn more about your preferences. Please see below for a couple of questions:

Is a daily refresh enough?
If not, how often would you like to be able to refresh your data?
Is your data refreshing preference specific to a particular network, i.e., Google, Yahoo, Bing?

Thanks for your candid feedback, please keep it coming!

Best,

Jeff

Product Manager, Clickable Pro

Problem linking with AdWords

mat — Mon, 09 Aug 2010 23:58:39 GMT

I successfully entered my AdWords Customer ID in step 2, but then when I am into AdWords I don't see either of the two available options to activate the connection.

Is something down right now?

Max Pricing?

thesunny — Tue, 10 Aug 2010 07:28:19 GMT

Hi, we are currently running campaigns with about $50K of ad spend per month. We may be interested in trying clickable but it seems like it would be too expensive to spend $2500/mo ($30,000/year) on your service. Do you have different pricing levels for different quantities of service?

Seems like your product is very cheap on the low end but too expensive on the high end.

Registration speed

Mari Bliss — Mon, 23 Feb 2009 22:00:00 GMT

How long does it take to register and begin using Clickable?

Updating and Simplifying Our Product User Experience

Vernon Steward — Tue, 03 Aug 2010 18:41:26 GMT

At Clickable, one of our core values is simplicity. We strive to be simple in everything we do, from legal contracts to candidate interviews - but above all in our Product User Interfaces. In addition to great new features, I want to talk a little more about how we are living out our value of simplicity in our latest release.

For over three years, Clickable Pro’s award-winning interface has been unique in the market. So has been our approach of providing our product and community side by side in a unified experience, giving our users a completely open view into our product and a wealth of relevant learning every week.

We are committed more than ever to continuing along this path, but realized that it was time for a facelift. Our most recent release marks a great step forward for our user experience, bringing a cohesive, modern look and feel to our platform, and making it even more intuitive. Here are some elements we are most excited about.

Updated Design

We started evolving Clickable’s design by rolling out updates to the Home Page, Blog and Forums over the last month, but have now extended that look and feel across all of Clickable Pro and Community.
We have maintained Pro’s trademark bold colors, but refined and evolved the palette, bringing a fresh, more modern feel to the application.
The interface is lighter in design and performance, by using more CSS and code elements, and fewer images.
You can look forward to a faster, more pleasant interface that makes you more efficient at managing your accounts...and enjoy the task while you are at it.

Integrated Navigation

The top navigation bar across Clickable Pro and Community sports a simplified and streamlined design, with second level elements appearing as text links, rather than a second level of tabs.
All Community, Product Guide, Assist and Search Marketing Best Practices elements are now available when you’re logged into Clickable Pro, so you can always find what you need.
A new Support section has been added as well, so you can find all the ways to contact us — including email, toll free phone and live chat — along with other helpful resources.
The experience of navigating between Clickable Pro and Community is easier than ever, putting everything you need a click away.

Turbocharged Community

The community has been redesigned, reorganized and expanded to provide a richer content set that is even easier to navigate.
We have grouped and expanded relevant content about our products, integrated more video, added Events and Resource Centers, and restructured our Search Marketing Best Practices and Product User Guide for maximum usefulness.

(Max will provide a more in-depth look at the new community in an upcoming post.)

Now that we have completed the new ‘skin’, we are excited to venture deeper and start infusing Pro’s skeleton, nervous system and brain with more the same dynamic DNA...more to come later this year.

Regards,

Vernon Steward,
VP, Product Management

Clickable Pro Makes It Simpler Than Ever To Track and Meet Search Marketing Revenue Goals

Ganesh Ram — Mon, 02 Aug 2010 13:48:10 GMT

Clickable Pro Product Release: v2.8
Release Date: Monday August 2, 2010

We recently announced an exclusive partnership with American Express, and revised pricing for Clickable Pro, our award-winning self-management platform. Today, we are excited to announce a powerful update to Clickable Pro, including new ActEngine™ recommendations, the integration of our “Goal Value” wizards with third party conversion tracking systems, and simpler, faster interface for Clickable Pro.

Set and Track Revenue Goals with Third-Party Conversion Tracking
You can now set “Cost Per Acquisition” (CPA) or “Return on Ad Spend” (ROAS) with great flexibility than ever. Clickable Pro’s “Goal Value Wizards” are now compatible with Google AdWords, Yahoo Search Marketing, Microsoft adCenter (Bing) conversion tracking tools, as well as Google Analytics accounts linked to AdWords. If you want to monitor performance and meet your revenue goals across search and social networks with a single tag on your website, you can still use Clickable Conversion Tracking.

Improve Quality Scores and Conversion Rates with New ActEngine™ Recommendations
The ActEngine™, Clickable Pro’s recommendation engine, already has over 100 algorithms that monitor your campaign performance and alert you to your greatest risks and opportunities. With version 2.8, we are introducing two new recommendations:

Keywords with low Quality Scores can harm your entire campaign’s performance. We’ll tell you when you should pause, or closely watch, underperforming terms.
The last thing a user sees before they decide whether to convert is your landing page. If your landing pages aren’t specific enough, your conversion rates we’ll suffer as a result. In those cases, we’ll alert you to create more targeted landing pages.

Take Recommendations Across Networks
Another feature we’ve added to the ActEngine(tm) is the ability to take recommendations across search networks, including Google AdWords, Yahoo Search Marketing and Microsoft adCenter (Bing). To review recommendations for all of your accounts, click the “All Accounts” button at the left of the “Act” section, above the list of individual search network accounts.

Import Google AdWords “My Client Center” (MCC) Accounts in Bulk
If you use Google’s “My Client Center” (MCC) tool to manage multiple AdWords accounts, you can now import them into Clickable Pro all at once — or you can select individual accounts. Just enter your MCC Account Number in the Account Import Screen, and you’ll be prompted to select the sub-accounts you want to import.

A Simpler, Faster Interface for Clickable Pro
Clickable Pro just made it simpler than ever to manage pay-per-click advertising. Our new interface is even simpler and faster than before. And, with our new navigation, you’ll always have access to the Clickable Pro Product Guide and Community while managing your accounts.

What’s Next?

In the coming months, we’ll be adding new ActEngine™ recommendations, as well as expanding the Facebook Advertising functionality in Clickable Pro’s “Manage” section. Stay tuned!

Need Help?

Clickable is always ready to assist by phone or live chat. If you have any questions, you can reach us via email at support@clickable.com, or by phone at 877-775-6699.

Help Us Build ActEngine(tm) Recommendations That Drive Search Marketing Growth

Ganesh Ram — Mon, 26 Jul 2010 15:54:47 GMT

Clickable Pro’s ActEngine(tm) produces a wide variety of recommendations based on your campaign performance. These touch on everything from bids and budgets to keyword match types, ad copy and account structure. While our existing set of recommendations provide valuable suggestions, some customers have asked for more insights and advice.

In the coming weeks, we are working to revamp the ActEngine(tm) and add more high-impact recommendations. As a first step, we’d like your feedback:

What existing ActEngine(tm) recommendations add significant value to your campaign performance?
Do we provide the right number of recommendations? Too many? Too few?
What other areas would you like our recommendations to address?

I look forward to your candid feedback in the Clickable Forums. It will help us serve your needs, and make Clickable Pro a stronger product.

Best,
Ganesh
Director, Product Management, Clickable Pro

Google's Recent changes? S'plain it to me, Lucy!

joden — Sat, 03 Jul 2010 13:40:23 GMT

Hi guys, I looked for a blog report on clickable to explain in layman's terms what the new changes are for google with the loss of local business ads and the rise of the new network (naming change only?)

Was wondering what these mean and if there will be a way to manage the changed features in Clickable?

Thanks

Jeff

accurate conversion data

heypcguy — Sat, 26 Jun 2010 21:38:54 GMT

We are having a very hard time tracking conversions because half of the leads come in through phone or live chat. This makes it difficult to find which ads are actually effective. Any ideas on how to track these types of conversions?

Automated bid management

akelios — Wed, 09 Jun 2010 15:23:07 GMT

Hi!

Can anybody explain how Clickable manages bids? Here's the situation:

We've set bid management recomendations to be accepted automatically. With some keywords it seems to work, but, as for many others, there seems to be no actions at all. AdWords marks quite a number of our words to have bids below first page bid, but Clickable gives no recommendations for these words at all. Moreover, we've set position preference for our ads. Again, several words are marked by AdWords as those with bids being too low to let the ads showing up on our prefered positions. And again, no recommendations for this.

So, the question: How this thing works? What's the principle?

Thanks.

Which Feature In Clickable Is Most Useful?

Jeff Fernandez — Tue, 01 Jun 2010 14:21:57 GMT

Our product and engineering team is working diligently to maintain and improve the performance of Clickable Pro so the experience is simple and profitable. As we’re researching and implementing solutions to make Clickable Pro perform even better, we would love to get your perspective. We would be grateful if you would share your thoughts on the following two questions:

- Which feature inside of Clickable Pro do you find the most useful?

- Which features in Clickable Pro would you most like to see improved? How?

As always, we look forward to your feedback!

Thanks,

Jeff Fernandez

Product Manager, Clickable

Webcast Recording: Setting Revenue Goals and Optimizing Ad Spend

Max Kalehoff — Thu, 27 May 2010 19:28:55 GMT

Thank you for attending today's Webcast "Setting Revenue Goals and Optimizing Ad Spend" led by Ben Seslija, Senior Director of Acquisition and Analytics and myself. For those who were not able to attend, you can watch a recording of the event, and download the presentation.

Warm regards,

Max Kalehoff,
VP, Marketing

Server Side conversion tracking

Alex Czarto — Mon, 17 May 2010 21:43:01 GMT

Is there any documentation available on how to setup server side clickable conversion tracking? (ie: making an asynch web request / web service call instead of embedding javascript)?

ACT LOGS?

emma.morris — Thu, 13 May 2010 15:36:44 GMT

If you act on a keyword alert is the change logged anywhere? We monitor PPC campaigns for clients using Clickable and want to be able to present them they changes we have made to their keywords.

Thanks

Emma

How To Start Using Clickable Pro (Video)

Max Kalehoff — Wed, 12 May 2010 23:45:12 GMT

This video explains how to get the most out of Clickable Pro, the solution that makes online advertising Simple, Instant and Profitable (TM). It appears during your first ad-network import, though is helpful for new Pro users seeking to quickly make an impact on their campaigns.

(Please visit the site to view this media)

Webcast Recording: Learn To Manage Your PPC Advertising with Clickable Pro

Preston Green — Wed, 12 May 2010 19:30:32 GMT

Thank you to those who attended today's Webcast "Learn To Mange Your PPC Advertising With Clickable Pro" led by Jeff Fernandez, Product Manager, Clickable Pro, and myself. For those who were not able to attend, you can watch a recording of the event here.

Warm regards,

Preston Green,
VP, Customer Experience

Editing Reports

emma.morris — Tue, 11 May 2010 15:46:39 GMT

Hello

I have some reporting questions.

Can I adjust the size of the graphs on my pdf reports whilst in Clickable?

Is it possible to import pdfs from outside clickable into my reports before I export them?

Thanks

Cryff Moon

Clickable Pro Release v2.6 - April 2010 (Facebook Beta)

Vernon Steward — Fri, 30 Apr 2010 15:28:30 GMT

Facebook Advertising Beta now available in Clickable Pro

Clickable Pro Product Release: v2.6
Release Date: Tuesday April 22, 2010
Download: Release Summary PDF

Manage Pay-Per-Click Facebook Ads in Clickable Pro

We recently announced an exclusive partnership with Facebook that introduces the first online advertising solution to integrate both search and social networks. Today, we are excited to announce the beta availability of pay-per-click Facebook ads in Clickable's self-manage Pro tool, and our Assist service offering.

Our partnership with Facebook provides you with new opportunities to grow your business through social advertising.. Our innovative solutions will help you uncover best practices in social advertising, drive branding and direct response, and boost your search advertising performance as well.

Get Started Now, Claim Your $100 Facebook Credit
If you're new to Facebook advertising, we'd love to help you get started with a free $100 Facebook ad credit. New Facebook advertisers will receive a free $100 Facebook coupon upon activation, and users new to Clickable can take advantage of a free two-week trial of Facebook in our Pro tool.

Let Clickable Do It All For You
Clickable's Facebook integration includes Clickable Assist, a managed service that delivers agile assistance to maximize online advertising success. Clickable Assist can manage the entire search and social advertising process, including the set-up, launch and ongoing management of Facebook ads, right alongside your search marketing campaigns. If you’re a Pro customer already, our Assist team can help launch your Facebook account. Once it’s set up, you can let us manage it, or you can manage it yourself within Clickable Pro.

Advertise On Facebook Yourself
Clickable Pro introduces our beta Facebook advertising integration in your search advertising workflow, helping you introduce social advertising right along side search, where you spend most of your time, budget and focus. Managing search and social channels together in Clickable Pro helps you save time, gain cross-account and cross-marketing channel insights, and invest your marketing spend in the areas delivering the best results.

Simple Account Import
Clickable has made it simple to get started with Facebook Advertising, using the same easy account import process we use for your Google, Yahoo and Microsoft. Click the 'Import Facebook' button and you will be prompted to log into your Facebook advertising account. We do all the rest! While your account imports, you can learn about the new feature and review best practices for social advertising.

New "Social (beta)" Section in Pro

Customers who have not yet imported a Facebook account can learn about and sign up for our Assist services, import a Facebook advertising account, sign in to Facebook to create one, learn about social marketing best practices or contact us for help with getting started. Once you’ve imported a Facebook account, you’ll be able to manage your search and social marketing centrally in one place.

Clickable Pro’s new “Social” tab includes:

Performance Grid: shows campaign metrics for the last 30 days for a quick assessment of how campaigns are doing.
Account Info: Summarizes the total, active and inactive campaigns and ads in the accounts(s), for a quick snapshot of your account composition.
Actions: Links to all the tools you need to manage your account - Create ads (in bulk), track conversions and create custom reports.
Resources: Everything you need for help with social advertising - Links to our social marketing best practices in our community, signup to get expert help from our Assist team, and a link to log in to Facebook to update your account information.

Create Ads (In Bulk):
In the past, pay-per-click Facebook ads needed to be created one-by-one. With Clickable Pro’s new spreadsheet-based social advertising tool, you can easily create and upload pay-per-click Facebook ads in bulk, overcoming friction that has prevented many marketers from experimenting with social advertising on a large scale.

With Clickable Pro’s Facebook Bulk Upload spreadsheet, you can:

Download existing campaigns and ads, along with all metrics, descriptions and targeting parameters.
Bulk add, edit or delete campaigns and ads and upload them to Clickable, who will sync them to Facebook immediately.
Target your ads by multiple geographic, demo graphic, educational and other personal characteristics, like relationship status and birthday.

Track Conversions
Clickable Conversion Tracking empowers marketers to track Facebook advertising performance alongside other online channels, like Google, Bing and Yahoo, providing better performance insights. The same simple tag placed on your Web site can track both search and social media conversions. Facebook has a conversion tracking solution in beta, but it is not currently available, and will only track conversions on internal Facebook pages. Clickable Conversion Tracking allows you to see a full view of conversions that occur outside of Facebook pages.

Create Custom Reports
With Clickable Pro, you can produce customized, white-labeled PDF and Excel reports with search and social performance displayed side by side. Integrated reporting provides insights across your online advertising portfolio and helps you make better budget allocation decisions. You can create and save entity groups that span both search and social networks in order to easily track specific portfolios, campaigns or client accounts. And once your reports are set up, you can schedule them for automatic delivery.

Learn About Social Advertising:
Clickable is like a trusted advisor, always there to help you learn, grow and improve. To kickstart our social media integration, we have posted a series of Social Media best practices tutorials in our university. Learn how to best leverage this new channel and integrate it into your marketing mix for maximum effect.

Need Help?
Chat with, Email, or call us at 888-799-4914.

What’s next?
Facebook is Clickable's first step in expanding into multiple new online channels. We will also be expanding our Facebook functionality, integrating it with other areas of Clickable Pro.

For additional resources on this release, download the release summary PDF.

Give Facebook a try in Clickable Pro! We look forward to your feedback.

Warm regards,

Vernon Steward
Vice-President, Product Management

Webcast on May 12: Learn to Manage Your PPC Advertising With Clickable Pro

Jeff Fernandez — Mon, 10 May 2010 19:57:49 GMT

Sign up to reserve your spot.

Please join us at 1PM - 2PM EST on May 12, 2010 for a special Webcast to help you master Clickable Pro, the online solution that makes search advertising Simple, Instant and Profitable. Senior product and customer experience professionals from Clickable will share best practices and key features of Clickable Pro, including Reporting, Clickable Conversion Tracking, Facebook and Analyze Tabs.

What You’ll Learn:
• How to use Clickable Pro more efficiently
• How to create and schedule reports
• How to effectively manage campaigns, including bulk edit and bulk upload functionality
• How to install conversion tracking and set goals
• How to use Act Engine's campaign alerts and recommendations

Who: Jeff Fernandez, Pro Lead Product Manager and Preston Green, Vice President Customer Experience.

When: Wednesday, May 12, 2010. 1PM - 2PM EST.

Where: Webcast information to be provided upon RSVP. Register by emailing Editor@clickable.com.

What: Program 1: Reporting: In depth review of the Report and Analyze tabs in Clickable Pro.
Warm Regards,

Jeff Fernandez,

Pro Lead Product Manager

Facebook reporting

art — Sun, 25 Apr 2010 15:20:57 GMT

Just curious how the facebook reports will look. The "responder profiles" isnt a report Google provides. Any screen captures would be helpful.

Do You Manage Your Advertising On The Go?

Jeff Fernandez — Wed, 14 Apr 2010 20:33:40 GMT

Marketers are responsible for managing their advertising investments an increasingly fast-paced, dynamic marketplace. That's why our Product and Engineering team is researching mobile and smartphone solutions to make managing online advertising more simple and effective -- while you're on the go. We would love to learn your perspective on the use of smart phones to stay connected and better manage your campaigns. Please weigh in on the following questions:

Do you use a mobile device to manage any aspect of your online advertising today? If so, which devices and apps are most useful and why?

If you don't use a mobile device to manage your online advertising, are there any particular features or benefits that would be particularly useful?

Outside of advertising, which are your favorite mobile devices and apps?

We look forward to your feedback!

Thanks,

Jeff Fernandez

Product Manager, Clickable

Act Engine Report

iqdesign — Wed, 14 Apr 2010 12:23:56 GMT

I really like the clickable ACT engine and the alerts and automation it provides. My clients often ask what I do over the course of a month to increase their ad standing while staying within their budget. An ACT history report either within your report module or as an Excel link within the ACT engine would be an excellent addition.

Google Quality Score

Cryff Moon — Wed, 17 Mar 2010 15:19:52 GMT

Does Clickable display Google's quality score for ads?

Thanks

Cryff

Would You Like To See Social Network Advertising Surface In Clickable?

Preston Green — Wed, 24 Feb 2010 16:28:54 GMT

Would You Like To See Social Network Advertising Surface In Clickable?

With the complexity and speed of the online marketplace, we are constantly improving our tools to provide features that introduce simplicity to marketers. One area we're tackling is the role of social media within the a marketer's arsenal. The hundreds of millions of users of Facebook, Twitter and MySpace present an opportunity to connect with your prospects and customers like never before. We'd love to hear your thoughts on social media so we can build products that help you address this opportunity.

Have you advertised directly on Facebook or Myspace? What was your goal? Significant ROI? What are the major challenges and opportunities?
Are you building a fan base of current customers on any of the major social networks? Do you actively maintain a company profile on any of the social networks? Why? What's the benefit?
What do you feel the social media sites need in order for you to use them as an effective marketing tool?
How do you think social media advertising should complement search-engine marketing?
Would you like to see social ad networks (like Facebook and MySpace) surface in Clickable's tools?

We look forward to your thoughts!

Interface Question

Cryff Moon — Mon, 15 Mar 2010 21:28:11 GMT

What happens if Google radically change their interface for Adwords? How would Clickable cope?

Thanks

Cryff

Ideas for new features

Susan Green — Sat, 04 Apr 2009 16:00:00 GMT

If I have a product idea for Clickable, who do I talk to?

Clickable Pro Release v2.5 - March 2010 (Bulk Upload, Report Scheduling)

Vernon Steward — Mon, 08 Mar 2010 02:51:10 GMT

Clickable Pro New Version Introduces Powerful Campaign Bulk Upload And Report Scheduling

Clickable Pro Product Release: v2.5
Release Date: Saturday March 6, 2010
Release Webinar: Thursday March 11, at 1 pm EST. Email support@clickable.com to register.
Download: Release Summary PDF

As the year kicks into gear, our agile development process is hitting its stride. Our goal is to release product updates more frequently, and today we are announcing our latest Clickable Pro release, version 2.5.

With version 2.5 of Clickable Pro, we introduce two major new features. The first is our spreadsheet-based Bulk Upload tool, a "one-stop shop" that centralizes bulk account management across search networks. The second is Report Scheduling, which allows you to automatically produce and distribute customized, branded reports whenever you need them. We've also added a "Top Features" module to our Dashboard, which helps you easily discover and access Clickable Pro’s most valuable and popular tools. Finally, we've made improvements to the Clickable Conversion Tracking wizard, and upgraded to version 6 of the Yahoo Search Marketing API.

Read on for more details. And, as always, please feel free to contact us with your questions and feedback.

Here is what is new and improved in v2.5:

Bulk Upload (Beta)

What it does: Bulk Upload, released in Beta, is a "one-stop shop" that centralizes bulk account management across Google AdWords, Yahoo Search Marketing and Microsoft adCenter (Bing). It is a spreadsheet-based tool that you can use to easily create, edit or delete campaigns, ad groups, ads, keywords or placements. Start by downloading existing campaigns to modify or copy; or create new ones from scratch. Upload your changes and additions to Clickable and they will instantly be synced to the appropriate networks. Download a list of elements that need revision before they will be accepted by the networks, with handy inline messages that tell you exactly what to fix. Swiftly resolve any issues, re-upload and start managing your new and improved campaigns.
How it helps you: Bulk Upload removes the frustration of having to deal with multiple interfaces, spreadsheets and desktop tools, allowing you to make all your changes in one fell swoop. It streamlines laborious implementation tasks, saving you time and aggravation and freeing you up to concentrate on strategy and innovation. Managing your search program centrally with Bulk Upload gives you a new sense of control and agility, and built-in validation and error checking increases your accuracy and confidence.
Who it's for: Bulk Upload is a life-saver for any customer who advertises across Google, Yahoo and Microsoft, particularly those who have a large number of campaigns distributed across many accounts; replicate campaigns consistently across search engines and want to update them all in lockstep; introduce new campaigns and ad groups frequently or manage large volumes of keywords, ads and bids daily. Agencies can efficiently handle broad or targeted updates for specific clients or ad campaigns.
Learn more in the Product Guide

Report Scheduling

What it does: Report Scheduling makes Clickable Pro's integrated reporting even more convenient and useful, by automatically delivering you the right insights whenever you need them. Schedule PDF or Excel reports to be delivered to yourself, a customer, or multiple colleagues at daily, weekly, monthly or quarterly intervals. A scheduling icon next to every saved report tells you at a glance which is active, paused or not scheduled yet. Click on the icon to quickly turn scheduling on or off, or edit settings through a simple wizard.
How it helps you: Report Scheduling gives you the predictability and peace of mind that you never have to worry about having the right data on time again. Set it up once and do away with the scramble to run your reports under a deadline. It is a major time saver, and an easy way to disseminate information to clients or co-workers automatically.
Who it's for: Any customer who runs the same report at regular intervals or who monitors consistent data points over time. Agencies who want to share reports with clients and teams who want to share performance data. Basically, anyone who is using Clickable' reporting and wants to be more efficient.
Learn more in the Product Guide

Top Features Module

What it does:: The "Top Features" module in the Dashboard helps you easily discover and access Clickable Pro’s most valuable and popular tools. Use a simple drop-down to learn about features like "Keyword Bulk Edit”, and then launch them right from the module.
How it helps you: Discover great functionality you may not use regularly, or save time with this helpful shortcut to some of our greatest hits.
Who it's for:: Whether you're new to Clickable Pro or a long-term customer, this module will jump-start your product exploration and knowledge.
Learn more in the Product Guide

Conversion Tracking UI Improvements

What it does:: Clickable Conversion Tracking allows you to track performance across multiple search networks with a single, independent snippet of tracking code. A step-by-step wizard helps you create a customer conversion tracking solution that aligns with your business goals. The changes in this release improve the user experience by streamlining the steps and giving you increased control of the implementation process and timeline.
How it helps you: The revised flow provides a greater opportunity to kick the tires and perform some tests before tagging your campaigns. This update also gives our Support team greater ability to run diagnostics on installed conversion scripts to ensure that your data is accurate and your conversions are being attributed correctly.
Who it's for: Any customer using Clickable Conversion Tracking or considering this feature.
Learn more in the Product Guide.

Yahoo v6 API Upgrade

What it does:: Behind the scenes, Clickable always makes sure that we are up to date with the latest upgrades from the search marketing networks. We have just completed our upgrade to version 6 of Yahoo’s API framework, which will give us flexibly to support new features and offer even better performance in the future.
How it helps you: You can rest easy knowing that Clickable is staying current with the latest from the search engines. We add in product features that provide the most value for our customers, unifying the experience across Google, Yahoo and Microsoft
Who it's for: Any Clickable customer who has imported a Yahoo Search Marketing account or who is thinking about importing one.

We continue to focus on improvements that help you efficiently implement a cohesive search marketing strategy across all your accounts, without the effort and drudgery of repeating the same thing over and over in each engine. We also regularly enhance your favorite features, giving you more control to analyze your performance and set yourself up for deeper insights and greater success...at your own pace and with your own take on the data.

What’s next?
We will be integrating social media into Clickable Pro, which is an exciting step for us. We gathered some of your initial feedback in our Forums.

For additional resources on the v2.5 release, download the release summary PDF or attend our Webinar on Thursday March 11, at 1 pm EST. Email support@clickable.com to register.

We look forward to your feedback.

Warm regards,

Vernon Steward
Vice-President, Product Management

Tracking leads into Sales?

Burak Hun — Tue, 02 Mar 2010 10:02:14 GMT

Hi all,

What kind of strategy do you follow in regards to tracking leads into sales? Which solution is beneficial in terms of speed, usability & reporting?

Regards,

Setting up Clickable Conversion Tracking across all network accounts

Natalie — Mon, 22 Feb 2010 20:23:02 GMT

Clickable Conversion Tracking allows you to use the same tracking code for all network accounts. Once you have setup Clickable Conversion Tracking for any of the network accounts (Google, Yahoo or MSN) you have an option to use the same existing script for your other network accounts.

To do this you would have to go to the Settings Tab:

->Manage networks and Conversion Tracking

->Select the Network Account you want to setup the conversion tracking and click on the “Set up Conversion Tracking” link

->Please select “yes I already setup CCT for another ad network account and want to use an existing installation".

->Next you should see a pull down menu where you can choose your existing account that has CCT already installed. Please select the correct account.

->Please read the next step thoroughly and you will be prompted to select “I have backup of metrics of existing ads in this account”, once selected, hit next.

Now you should be able to use the same Conversion Tracking across all the network accounts.

Download Action History?

Sari Gordon — Wed, 10 Feb 2010 02:15:17 GMT

Can I download reports/lists of the actions I've taken or ignored? Can I download the suggestions before I act on them?

Enabling Set Goal Value Feature

Mari Bliss — Thu, 04 Feb 2010 19:14:28 GMT

Our Set Goal Value feature is a valuable tool for driving quality recommendations customized to your business goals. This feature is available after a network account has received 10 or more conversions or 1 conversion and 30 days worth of data. The reason this data is necessary before setting a goal is due to the relationship between the Set Goal Value feature and the ActEngine. The ActEngine uses a customer's goal value to decide which keywords to give bids on. The greatest factor in the quality of these recommendations is the accuracy of the goal. Without a reasonable amout of conversion data the CPA may not be a correct respresentation of the actual cost.

By using Clickable Conversion Tracking (CCT) the Set Goal Value feature will be enabled automatically after receiving the required 10 conversions or 1 conversion and 30 days worth of data. A benefit of using CCT is that it will allow you to enable the Set Goal Value feature on all network accounts. However, if you are using a network's conversion tracking (which only Google AdWords offers) then you will only be able to Set Goal Value for your Google AdWords accounts after receiving the 10 conversions (or 1 conversion and 30 days worth of data) and requesting that the Set Goal Value feature be enabled by contacting our support team (support@clickable.com, live chat or by calling 877.775.6699).

For more information on the Set Goal Values wizard and selecting a goal type please visit this link: http://www.clickable.com/university/product-guide/manage/manage-account/tools/set-goal-values.aspx

Clickable Pro Release v2.3 - January 2010 (Reporting, Geotargeting, Bulk Edit Improvements.)

Vernon Steward — Mon, 25 Jan 2010 03:23:38 GMT

Clickable Pro Product Release v2.3
Release Date: Saturday January 23, 2010
Release Webinar: Wednesday January 27, at 1 pm EST - Please email support@clickable.com to register.
Release Summary PDF

This is our first monthly release under our new agile development process, and we are excited to kick off the year with something new. Release 2.3 does not introduce a whole lot of new features, but makes several of existing features better in a lot of small but important ways.

These are the release highlights:

Reporting: Better Support for Large Reports

In our last release, v2.2, we expanded our reporting capabilities significantly, extending custom reporting groups down to the keyword level. Customers who manage millions of keywords immediately jumped at the opportunity to see their whole account in one view, and that stretched our capabilities a bit. To ensure that reporting performs well for all our customers, both large and small, we put in measures to better handle large reporting requests. Excel reports of certain types and sizes will now be generated offline, and customers will be sent a link to download it when it is available. Because our PDF reports are generated in real-time, some restrictions have been implemented to ensure a great user experience.

More details on the reporting impact are available below.

Location (Geo) Targeting: Search and User Experience Improvements

In our v2.2 release we introduced a powerful new map-based location (geo) targeting solution. We have now introduced improvements to the location power search, making it more responsive, inclusive and intuitive, so it is easier for you to find the location you are looking for. We also improved the experience by smoothing out unnecessary refreshes when adding new locations and adjusting the zoom levels when adding locations of different levels.

More details on the location (geo) targeting impact are available below.

Keyword Bulk Edit: Support for Long Keywords

Our Keyword Bulk Edit Tool allows you to filter and change bids for keywords across networks in a single window. This powerful feature had a small issue that turned out to be a big headache for customers with long keywords or keyword phrases: the whole keyword was not visible in the grid at a glance, so it was difficult to scan a keyword list. A simple fix to wrap the entity names should provide the solution and make this unique tool even more functional.

Community: New Clickable.com Home Page

Clickable has grown and evolved significantly in the last year, and it was time for a home page update that reflects our progress. Our new home page provides much clearer organization of content, and direct paths to our Pro, Assist, University and Platform offerings. The design sets a new direction for our brand; this year, we will be rolling out this style in phased design updates to the rest of our community and our products.

Release Impact: Reporting

Excel Reports will be delivered via a link to download the report in the following cases
- Excel Performance and Structure Reports for all entity levels
- Excel Morning, Trend, Comparison, Day of Week, Ad and Keyword Reports at the keyword, ad and placement entity levels or with 10 or more accounts or 100 or more campaigns or ad groups
In most cases, you will receive your reports within 20 minutes of running them, with small reports typically generated within minutes. Only very large reports (50,000 entities or more) will take more than 20 minutes to generate and mail the links. In rare cases, they could take upwards of five hours and over twelve hours for very large reports.
PDF Reports are intended to be used as high-level summaries, and in some cases, users have created them with large numbers of entities, which make the graphs not appear legible. As a result, we placed some restrictions on the PDF reports to make them perform better
- PDF reports are only enabled for account, campaign and ad group levels, and no longer for keyword, ad and placement levels.
- The number of entities has been restricted.

Release Impact: Location (Geo) Targeting

Locations added from the search box appear correctly in the 'Added Locations', but there are some anomalies when adding cities from the tree, listing both the state and the metro.
- The right location will be added, even though it may look a little unintuitive in some cases
- When adding cities, use the power search until we rectify the issue in the tree as well
The user experience on the Radius Targeting option in Google is not yet ideal.
- It is easy and intuitive to drop a pin to create a radius, it is not so obvious that you need to then click on that pin to launch a settings pop-up to customize the radius parameter. We will be improving the user experience to make this more intuitive going forward.

What’s Next: Release 2.4, February 2010

Keeping up the pace with our monthly release schedule, we have exciting new features planned for next month.

Here is what we are working towards: Any changes will be announced in the Release v2.4 thread

Bulk Upload: A spreadsheet-based tool to easily add, edit and delete campaigns, ad groups, ads, keyword and placements across networks.
Dashboard Top Features Module: A quick way to view and reach the most popular features in Clickable Pro
Report Scheduling (Internal release only): An internal version of scheduled report delivery, that we will refine, test and release the following month

We are excited to provide you both with more frequent product releases and more ways to provide feedback and help us shape our roadmap.

We look forward to hearing from you.

Warm regards,

Vernon Steward
Vice-President, Product Management

how to convert excel report file from XLSX to XLS

Natalie — Wed, 03 Feb 2010 22:15:56 GMT

The Clickable excel report exports in .XLSX format only. XLSX format is a new format based on Microsoft Excel to differentiate MS Office 2007 from their previous version of Excel formats. If you have an older version of Office you will not be able to open the file.

In that case, you would need to convert your file from XLSX to XLS

To do that, please download the Microsoft Office Compatibility Pack for Excel 2007 from here (27 MB) and double click FileFormatConverters.exe. Accept the license agreements and click Continue with the installment. Once installed, you should be able to open your Clickable XLSX report.

Happy reporting! :)

Natalie Sanghvi
Technical Account Manager
Clickable, Inc.
7 West 22nd St, Floor 7

New York, NY 10010

Office: (212) 798-1436
Skype: natalie.sanghvi

nsanghvi@clickable.com
www.clickable.com