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Enabling Set Goal Value Feature

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Latest post 02-04-2010 1:14 PM by Mari Bliss. 0 replies.
02-04-2010 1:14 PM
Mari Bliss
Joined on 02-01-2010
Posts 3
BlogAdministrator
Enabling Set Goal Value Feature

Our Set Goal Value feature is a valuable tool for driving quality recommendations customized to your business goals.  This feature is available after a network account has received 10 or more conversions or 30 days worth of data. The reason this data is necessary before setting a goal is due to the relationship between the Set Goal Value feature and the ActEngine.  The ActEngine uses a customer's goal value to decide which keywords to give bids on.  The greatest factor in the quality of these recommendations is the accuracy of the goal.  Without a reasonable amout of conversion data the CPA may not be a correct respresentation of the actual cost.

By using Clickable Conversion Tracking (CCT) the Set Goal Value feature will be enabled automatically after receiving the required 10 conversions or 30 days worth of data.  A benefit of using CCT is that it will allow you to enable the Set Goal Value feature on all network accounts.  However, if you are using a network's conversion tracking (which only Google AdWords offers) then you will only be able to Set Goal Value for your Google AdWords accounts after receiving the 10 conversions (or 30 days worth of data) and requesting that the Set Goal Value feature be enabled by contacting our support team (support@clickable.com, live chat or by calling 877.775.6699). 

For more information on the Set Goal Values wizard and selecting a goal type please visit this link:  http://www.clickable.com/university/product-guide/manage/manage-account/tools/set-goal-values.aspx
 

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