July 11, 2014

Life Stages on Facebook: What it Means for Advertisers

We’re loving this post by Facebook on how a user’s social media behavior changes as they go through various life changes. While most of the conclusions were obvious, we’re pleased at the amount of detail this study involves. The study shows an increase in Facebook posting and messaging behavior relative to external factors like underemployment, student loan debt and the so-called “boomerang generation”. They’re also on the go (based on mobile activity).

What does this mean for advertisers? The data from the post alone allows you to fine-tune your targeting parameters. This also translates to increased engagement as highlighted in the article. Businesses can also develop special product variants catering to this engaged market to further. Now that you’re aware of their pain points, your business can address their immediate needs.

This is also a great venue for companies to recruit new grads with relevant degrees, we explore this into more detail here.

Was this enough to whet your appetite for persona data? Clickable’s affinity analysis makes sure we get to capture long tail relationships between other interests.

We’re looking forward to more data from this series. We’d like to see a profiles of home buyers, engaged couples, and more. For now, think of what can you offer to our fresh grads – how can we serve them better?