Offline and Online Cross-channel Marketing ROI Platform

Clickable platform enables financial services firms to measure offline and online marketing efforts. 

Measuring the performance of marketing investments is hard for financial services firms. With data stored across disparate marketing channels, marketers do not have a global view. Clickable takes all the marketing data from all sources including web, Facebook, advertising, Marketo, DoubleClick for Publishers, AppNexus, spreadsheets, Salesforce, brick and mortar receipts and offline data and gives the marketer an up to the minute view of what’s important. Clickable made it easy for the marketer to uncover opportunities for growth and optimization of their Facebook ad campaigns.

Benefits

  • Create Customer Insights and New Growth
    • Understand individual consumer lifecycles and product portfolio usage.
    • Track social connections throughout customer lifecycles to ensure tactics build product consideration, increase existing product spend and develop more high-value customer advocates.
    • Develop unified customer profiles to your most valuable customers, and inform future marketing investments.
  • Drive More Customer Connections
    • Target segments more efficiently using multivariate testing and phased campaigns.
    • Respond more quickly to your most valuable customers.
  • Optimize content performance
    • Understand how to create compelling content via machine-driven insights and optimization.
    • Maximize return on high-performance social content across different product lines, regions and languages through content syndication.