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Re: Ad Group Start Date

by Tony Soric Jan 07, 2009 1 Comment

There are a few things you can do - none of which are perfect solutions but may assist you in getting the information you are looking for: Click on the AdWords Campaign Management tab -> Tools -> My Change History (located in the 2nd column, 4th link down). This tool... More

Re: Matching Keywords to Landing Pages

by Tony Soric Jan 06, 2009 1 Comment

Keep in mind that landing pages are not considered independently when Google determines your Quality Score. Be sure that your keywords, ads, and landing pages all align properly. Begin this at the ad group level and ensure that your keywords are grouped around a central... More

Re: Organizing Ad Groups

by Ehren Reilly Jan 05, 2009 1 Comment

There are a number of reasons that you would want to break your ad groups up into small tightly-themed groups: Quality Score - ad groups with specific themes will allow you to clearly define themes across your keywords, ad copy, and landing pages. Tracking - defining themes... More

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