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Re: trouble changing adgroup max cpc
by Preston Green Mar 11, 2011 1 Comment

Mark, What are the settings on your adgroup. Do you have the optimizer set up on that particular group within Adwords? Are there content specific or placement settings? Please shoot me a note at customercare@clickable.com and see if we can work through your issues. Usually... More
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Re: Determining Keyword Value
by Tony Soric May 20, 2009 1 Comment

It is not necessary to shy away from expensive keywords in all cases - many times expensive keywords are so because they convert (and they are worth it). But, If the minimum bid for a certain keyword is high you should try and improve your Quality Score by doing three things... More
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Re: Ad Serving Options: Optimize or Rotate?
by Tony Soric Feb 02, 2009 1 Comment

If you select "Optimize," Google will begin by serving your ads equally, but then skew the distribution so that ads with the highest CTR show more often. If you would prefer your ads to always be served equally, choose "Rotate." More
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Search Engine Marketing Discussion
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unread trouble changing adgroup max cpc by mark.riley
Latest post by Preston Green , 11 Mar 2011 10:07 AM
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unread Determining Keyword Value by Max Kalehoff
Latest post by Tony Soric , 20 May 2009 10:58 AM
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unread Ad Serving Options: Optimize or Rotate? by Preston Green
Latest post by Tony Soric , 2 Feb 2009 9:15 AM
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unread Setting Default Max CPC by Maxine Friedman
Latest post by Tony Soric , 1 Feb 2009 12:15 PM
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unread Setting Max CPC to Minimum Bid by Preston Green
Latest post by Ehren Reilly , 31 Jan 2009 11:00 AM
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unread Accelerated Ad Spend by Preston Green
Latest post by Ehren Reilly , 30 Jan 2009 10:15 AM
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unread Clickthrough Rate vs. Clicks/Conversion by Maxine Friedman
Latest post by Trace Johnson , 29 Jan 2009 9:15 AM
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unread Drastic Change in Average Bids by Maxine Friedman
Latest post by Trace Johnson , 28 Jan 2009 10:15 PM
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unread Distribution of Daily Budget Across Ads? by Maxine Friedman
Latest post by Andrew Bernero , 26 Jan 2009 8:15 PM
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Most Recent Posts
trouble changing adgroup max cpc (1)
Mar 11, 2011 / 1,928 Views
Determining Keyword Value (1)
Mar 11, 2011 / 819 Views
Ad Serving Options: Optimize or Rotate? (1)
Mar 11, 2011 / 932 Views
Setting Default Max CPC (1)
Mar 11, 2011 / 1,497 Views
Setting Max CPC to Minimum Bid (1)
Mar 11, 2011 / 754 Views
Accelerated Ad Spend (1)
Mar 11, 2011 / 749 Views
Most Popular Posts
trouble changing adgroup max cpc (1)
Mar 11, 2011 / 1,928 Views
Setting Default Max CPC (1)
Mar 11, 2011 / 1,497 Views
Clickthrough Rate vs. Clicks/Conversion (1)
Mar 11, 2011 / 1,041 Views
Distribution of Daily Budget Across Ads? (1)
Mar 11, 2011 / 987 Views
Ad Serving Options: Optimize or Rotate? (1)
Mar 11, 2011 / 932 Views
Determining Keyword Value (1)
Mar 11, 2011 / 819 Views
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