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Most Recent Posts for Copywriting

Re: Other Advertisers Using My Trademark

by Vernon Steward May 20, 2009 1 Comment

You can submit a complaint to Google, or send a polite email to the advertiser asking them to take down the ad. Finally, please look at a great blog post by Hanny on protecting your brand name and trademarked terms here : More

Re: High Impressions, Low Clicks

by Tony Soric Feb 07, 2009 1 Comment

There are 3 elements I try to include in my ad copy: 1.) Keywords - when possible include keywords in your adcopy, doing this will not only increase the perceived relevance of your ad, but you will also benefit from having instances of your keywords appear in a bold typeset... More

Re: Using Phone Numbers in Ads

by Tony Soric Feb 06, 2009 1 Comment

In the past we have experimented with placing phone numbers in ad copy for a few local advertisers. We actually ran 2 versions of the ad copy, one with a local phone number and the other without and while we did not see a large spike in call volume we did notice that when... More

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