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Re: Keyword Research Tools?

by Tony Soric Jul 17, 2009 3 Comments

Phil, I agree, WordTracker has been an industry standard for years. Additionally, I encourage PPC marketers to leverage the Adwords keyword suggestion tool - in my opinion it is the best free keyword tool available. Also, I recently wrote a "how to" explaining... More

Re: Match Type Basics

by Tony Soric Jan 13, 2009 1 Comment

Good question. As you probably know, different match types expose your keywords to variations on your keywords. (From Adwords Help) Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's... More

Re: Misspelled Keywords

by Tony Soric Jan 12, 2009 1 Comment

Yes - but may I suggest you submit misspellings in separate ad groups, separating them into different campaigns may be overkill. One more tip, be sure not to use dynamic keyword insertion for misspellings as this may trigger your ad to be declined for editorial reasons.... More

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