CopierSupplyStore.com has been online since 2007, and, according to Vice President of Marketing Bruce Cooperman, they have experienced "tremendous growth" every year. It's no wonder; the Copier Supply Store fills a very clear need for B2B shoppers to connect with a drop shipper. As well as selling nearly every model copier and printer consumable on the market, they sell maintenance kits and hard-to-find replacement parts. To help clients find these products, Cooperman manages an extensive set of search marketing campaigns. And to help manage his pay-per-click, he uses Clickable Pro. With over a hundred thousand keywords to manage, Cooperman needed a tool that would help him immediately identify cost and revenue drivers. Within seconds of signing into Clickable Pro, Cooperman would receive ActEngine(TM) recommendations indicating his top risks and opportunities. He then uses Clickable's Keyword Bulk Edit Tool to instantly manage his keywords in bulk. Most importantly, he's done so while maintaining conversion rates as high as 50 percent.

Read Full Study

Specialty retailer Backcountry Edge helps its customers connect with the outdoors. Pam Emery, Backcountry Edge's online marketing specialist, shares how Clickable helps her leverage search advertising to connect with customers and drive sales. Through Clickable's intuitive dashboard and goal-based recommendations, she can be faster and more confident knowing that Clickable addresses the greatest threats and opportunities to search success.

Read Full Study

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director of Proof Digital Media, turned to Clickable Assist in order to help meet his clients' growing demand for search marketing services. The result has been the best performance David has ever seen, including conversion rates as high as 25 percent. "I've been in Internet marketing for 13 years and I've never seen anything like it." Now, Burson-Marsteller can offer SEM to all of its existing clients. "In the case of our largest clients, it's allowed us to sell more services, which is vital in this environment," David said. "This allows us to add PPC into the mix very easily."

Read Full Study

The Center for Public Leadership (CPL) at Harvard Kennedy School is dedicated to advancing the frontiers of knowledge about leadership and to broadening and deepening the pool of men and women who will become leaders for the common good. CPL was founded nearly 10 years ago, and, over the past two years, has digitized its vast library of materials and products accrued over the past decade, including over 100 videos. The challenge today is to make that library available to as wide an audience as possible. "Our current audience consists mostly of folks who know us because they're either students, faculty, or other members of academia," said Patrick McKiernan, CPL's Communications Coordinator. "What we're trying to build is an audience outside of our already strong academic and local niche." To help reach that goal, CPL applied for, and was awarded a Google Grant, which provides free advertising through Google AdWords. To help get the most out of that account, CPL has turned to Clickable Assist.

Read Full Study

Steve Lampert began his nanny-sourcing agency as an offline business in 1994, and has run it as a purely online business since 2001. After running a simple set of campaigns with automated bid management tools and agency support, Steve decided to run his own search marketing effort. To ease the transition, Steve turned to Clickable and worked extensively with Matt Mack from the Clickable Assist group. After receiving premium support - including conversion tracking implementation; campaign clean up and creation; and customized reports - Steve began managing his own campaigns with Clickable Pro. Many of his suggestions for ways that Clickable could help him be more profitable while saving time, including a tool for managing keywords across search networks, have been integrated into the product.

Read Full Study

Stanley Valiulis manages search marketing for two very different businesses: Exclusively Home, an online, modern home retail site, and Southern Imperial, a fifty-year old business that provides fixtures to some of the largest brick-and-mortar retailers in the world, including Target and Walmart. His goal with Exclusively Home was to drive sales, and his goal with Southern Imperial was to build the brand's reputation. To achieve those goals, he turned to Clickable, using Clickable Pro to manage accounts himself, and Clickable Assist for more help. In both cases, as Valiulis put it, "it paid off."

Read Full Study

Franchise Company Solutions (FCS) enables large franchisers to easily connect local franchisees with customer prospects. FCSs challenge was to engage a scalable online advertising partner to drive front-end lead-generation for its complete franchise marketing system. FCS chose Clickable Platform for its ability to deliver the greatest advertising performance to franchisees, while constantly innovating and adapting to the dynamic online landscape.

Read Full Study

Since 2003, Guidant Financial Group, Inc. has provided innovative financing options for small businesses. When Marty Weishaar joined Guidant as the director of Web Marketing, his goal was to bring in leads at the lowest cost possible. Applying his own experience to the problem, he reduced Guidant's cost-per-acquisition (CPA) by 25%. He wanted to bring it down even further, but had trouble finding the tools he needed: Google AdWords, online marketing agencies and traditional bid management applications didn't provide what he was looking for. Then he found Clickable. After implementing Clickable Conversion Tracking to track performance across networks, Marty used Clickable's Goal Value wizards to set new CPA goals. Within a week, he'd reduced Guidant's CPA by another 10%, and he's continued to find value in the product. "Our campaigns are still better than they've ever been."

Read Full Study

Pool Supply Retailer Leisure Living provides their customers with everything from floats and filters to full installations. They generate a significant portion of their revenue online, especially through search engine marketing (SEM). Gamal Jamil, Leisure Living's Web Marketing Manager, shares how Clickable has helped him manage campaigns across search networks without duplicating effort. Clickable's ActEngine also provides him with valuable recommendations—optimized to his business goals and generated using the consistent data collected by Clickable Conversion Tracking.

Read Full Study

Navtrak, Inc. is in the business of collecting large amounts of data - specifically, GPS route information for companies with large fleets - and translating it into "actionable information." When Rod Whisner at Navtrak needed to translate his search marketing data into actionable information, he turned to Clickable. He was confident about his ability to manage the "creative" side of search marketing (such as ad copy and landing pages) and he wanted support with "the left-brain side of thing," such as his bids and budgets. He found that support in Clickable Pro. Clickable's ActEngine provided the bid and budget recommendations he was looking for, as well as best practices recommendations that he'd never thought of. As Rod put it, "Rarely in my work experience have I been such a fan of a product."

Read Full Study