Search Engine Marketing and Social Media Advertising Webinars, Events and More

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[Archived Webcast] Facebook Sponsored Stories: Mastering the Fundamentals

Facebook is pioneering the way brands and advertisers communicate with customers, and ‘Sponsored Stories’ is at its frontier. Marketers can now tap into the power of social endorsement by amplifying...

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[Archived Webcast] Sparking: When Social Engagement Obliterates The "Ad"

Major changes are underway in the world of social media advertising, especially in the Facebook ecosystem as the proliferation of engagement metrics (Is talking about, Is listening to, etc.) has incrementally...

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[Archived Webcast] Launching Large Facebook Ads Campaigns

Facebook Ads is an enormous opportunity for advertisers to create awareness, acquire fans and market to them. But success on the world's largest social network requires a sophisticated setup, constant...

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[Archived Webcast] Build ROI With Better Google AdWords Account Structures

Ten minutes spent on your Google and Bing account structures now can easily save ten hours later on -- and help ensure your campaigns make the most money (versus lose it). From budget control to location...

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[Archived Webcast] Effective PPC Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your Google AdWords and Microsoft adCenter campaigns. If you target the wrong keywords, you are likely targeting the...

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[Archived Webcast] Guide To Google's Ad Extensions

Google introduced ad extensions to expand standard text ads with one or more lines of additional content. This extended information may include an advertiser's address and phone number (location extensions...

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[Archived Webcast] The Secret To Writing Effective Ad Copy

Description: Writing effective ad copy is one of the most difficult parts of pay-per-click marketing. Creativity always helps, but there are a number of best practices you can adopt when you can't...

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[Archived Webcast] PPC Retargeting Strategies For Google & Facebook

This Webcast took place on Thursday, May 5, 2011. Speakers: Chris Yachouh, Clickable Solutions Leader and Max Kalehoff, Clickable VP of Marketing Description: Retargeting -- or remarketing -- allows you...

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