Bing is the search engine marketing platform that enables advertisers to reach users who perform searches on Bing and Yahoo as well as other sites owned and operated by Microsoft and Yahoo. Like Google Adwords, Bing provides a pay per click (ppc) program where advertisers can bid on keywords as well as place ads on the content network to display their ads along side of relevant content.
Beyond managing keyword bids on Bing, advertisers can further optimize campaigns by geo-targeting their ads, using day-parting and creating mobile targeted ads.
Clickable helps make campaign creation and bid management on Bing Ads both simple and profitable. With Bing’s share of search engine usage growing steadily, Bing should be considered as an important component to every online marketer’s advertising plan.