Clickable Product Used: The Clickable Pro Tool
Industry: Wholesale Supplier of Toner, Imaging Units, Fusers and Drums
Problem Solved:
CopierSupplyStore.com has been online since 2007, and, according to Vice President of Marketing Bruce Cooperman, they have experienced "tremendous growth" every year. It's no wonder; the Copier Supply Store fills a very clear need for B2B shoppers to connect with a drop shipper. As well as selling nearly every model copier and printer consumable on the market, they sell maintenance kits and hard-to-find replacement parts. To help clients find these products, Cooperman manages an extensive set of search marketing campaigns. And to help manage his pay-per-click, he uses The Clickable Pro Tool.
With over a hundred thousand keywords to manage, Cooperman needed a tool that would help him immediately identify cost and revenue drivers. Within seconds of signing into The Pro Tool, Cooperman would receive ActEngineâ„¢ recommendations indicating his top risks and opportunities. He then uses Clickable's Keyword Bulk Edit Tool to instantly manage his keywords in bulk. Most importantly, he's done so while maintaining conversion rates as high as 50 percent.
The Business:
The Copier Supply Store has been online since 2007, and, according
to Vice President Bruce Cooperman, they have experienced
"tremendous growth" every year. It's no wonder: the Copier Supply
Store fills a very clear need. As well as selling nearly every
model printer and copier on the market, they sell toner and
hard-to-find replacement parts. Need a toner for a Toshiba BD-4810?
A filter for a Sharp MX-4101 N copier? Or a Canon for a imageRUNNER
C2550 imaging unit? You'll find them at the Copier Supply
Store.
To help clients find these products, Cooperman manages an
extensive set of search marketing campaigns. And to help manage his
pay-per-click, he uses The Clickable Pro Tool.
Precision Advertising
Clients looking for replacement parts search for generic terms
like "imaging" or "cartridge." But those don't always convert;
Clickable has helped Cooperman identify the long tail keywords that
convert at a much higher rate - 5%-50%. Cooperman is careful to bid
on these long-tail keyword phrases individually, with prices in
each ad. The Copier Supply Store maintains an inventory of over a
hundred thousand keywords, nearly all of them extremely
detailed.
Because users can find exactly what they need immediately,
Cooperman has maintained extremely impressive conversion rates; as
high as 5 to 50 percent on $1000 sales.
Separating the Wheat from the Chaff
With such a vast keyword inventory to manage, Cooperman needed a
tool that would help him immediately identify cost and revenue
drivers. Within seconds of signing into The Pro Tool, Cooperman
gets ActEngineCopierSupplyStore.com has been online since 2007,
and, according to Vice President of Marketing Bruce Cooperman, they
have experienced "tremendous growth" every year. It's no wonder;
the Copier Supply Store fills a very clear need for B2B shoppers to
connect with a drop shipper. As well as selling nearly every model
copier and printer consumable on the market, they sell maintenance
kits and hard-to-find replacement parts. To help clients find these
products, Cooperman manages an extensive set of search marketing
campaigns. And to help manage his pay-per-click, he uses The
Clickable Pro Tool.
With over a hundred thousand keywords to manage, Cooperman needed a
tool that would help him immediately identify cost and revenue
drivers. Within seconds of signing into The Pro Tool, Cooperman
would receive ActEngineâ„¢ recommendations indicating his top risks
and opportunities. He then uses Clickable's Keyword Bulk Edit Tool
to instantly manage his keywords in bulk. Most importantly, he's
done so while maintaining conversion rates as high as 50 percent.
recommendations indicating his top risks and opportunities. He
could act on these directly in the wizard; adjusting bids and
budgets, rewriting ad copy or pausing ineffective keywords.
"Clickable has helped me find the wasted keywords I shouldn't be
bidding on-ones with no ROI," he said. "It helps me pick them out
immediately. It's been working really well for me."
Tracking ROI in Bulk
Before using The Pro Tool, Cooperman reviewed and updated his
keywords using AdWords Editor. First, he looked for terms that were
producing negative returns, focusing on ones that produced ten or
more clicks. Even with clear goals and a clear focus, the process
was extremely time consuming. With Clickable's Keyword Bulk Edit
Tool, it takes only minutes. "With Clickable Pro, I spend 15 to 20
minutes a day reviewing my keywords, rather than hours in AdWords
Editor," Cooperman said. His conversion rates are as high as ever -
reaching as high as 50%.