Clickable Product Used: The Clickable Pro Tool
Industry: Media Production and Placement
Problem Solved:
Spotlauncher is a TV and radio production and media placement firm located in Tampa, Florida. When Spotlauncher President Jim Ballas needed support managing his search marketing campaigns, he turned to Clickable. Within minutes of signing up for The Clickable Pro Tool, Jim linked accounts from all three major networks, saw a quick overview of his performance on Clickable's Dashboard, and immediately started taking recommendations generated by Clickable's ActEngine(tm). Jim's goal was to drive as many potential leads as he could to Spotlauncher's Web site, and to do so at the lowest cost possible. He entered his target cost-per-acquisition (CPA) into Clickable's Goal Value Wizard, and followed the ActEngine's(tm) recommendations to achieve that goal. As a result, his page views went up, and his costs went down by over 50%. As Jim put it, "Clickable saved us money, and it got us more clicks. How do you like that for a slogan!"
The Business
Spotlauncher is a TV and radio production and media placement firm
located in Tampa, Florida. At any given moment, they have 15 to 100
active clients nationwide, ranging from small to mid-sized
businesses. Spotlauncher, which is just completing it's first year
in business, helps their clients generate phone and Web site leads
by providing them with pre-produced and custom TV and radio
spots.
When Spotlauncher began using search advertising, company
President Jim Ballas was managing the campaigns himself. After a
few months, he decided that he wanted additional support.
Instant Activation
Jim found Clickable after a quick search on Google, and
signed up for a free trial of The Clickable Pro Tool. Within
minutes of signing up for The Pro Tool, Jim linked accounts from
all three major networks, saw a quick overview of his performance
on Clickable's Dashboard, and immediately started taking
recommendations generated by the ActEngine(tm).
Just as he was starting to use the product, he got a call from
Adam Lazzara, his account manager at Clickable. "The first thing I
said to Adam was, 'How come everyone in the world doesn't know
about this?'" As a company that spends $15-$20,000 on pay-per-click
advertising a month, Spotlauncher needs rapid answers to questions
like "How many leads did we get?" "How many leads did we convert?"
and "Are we making money?" Jim immediately saw the potential
Clickable had to answer those questions and make his search
marketing simpler and more profitable. "Any small business needs to
be doing PPC [Pay-Per Click] along with their normal SEO, and if
you're doing PPC, you need to be using Clickable to manage your PPC
accounts." It didn't take him long to move from the trial customer
to being a full customer: "I signed up for the free trial and I
signed up as a full user a week later. I didn't even wait for the
trial to end!"
Saving Time and Improving Returns
Jim's goal was to drive as many potential leads as he
could to Spotlauncher's Web site, and to do so at the lowest cost
possible. He entered his target cost-per-acquisition (CPA) into
Clickable's Goal Value Wizard, and followed the ActEngine's(tm)
recommendations to achieve those goals. As a result, his page views
went up, and his costs went down by over 50%. As Jim put it,
"Clickable saved us money, and it got us more clicks. How do you
like that for a slogan!"
The Benefits Continue
Jim continues to find incredible value in Clickable.
Every morning he logs in, takes a look at his dashboard, reviews
his recommendations, and studies his managed accounts. He's done in
five minutes. "I used PPC in Google and Yahoo, and several others,
but Clickable makes it so easy to maximize your PPC dollars," Jim
said. "I'd say that it saves you about 90% of the time, while
giving you better results." When Jim's clients ask him how they can
supplement their TV and radio campaigns with search advertising, he
refers them to Clickable. "You guys really have a terrific
product."