Pay Per Click (PPC) Advertising

Pay per click (PPC) allows advertisers to bid on targeted keywords on major search engines such as Google, Yahoo and Bing in order to drive relevant traffic to their websites via click-throughs. Savvy PPC marketers have learned to incorporate advanced strategies and complex algorithms to ensure they maximize their return on investment (ROI). Effective pay per click campaigns begins with the account build, followed by landing page selection/creation and then the ongoing campaign optimization stage.

PPC Advertising Topics